Vision Critical - 4 ways mobile research can boost engagement Read more
'If mobile is changing the nature of our romantic lives, that’s because there’s nothing like reaching someone right where they are, at the moment when they’re receptive to your message. That’s the same reason mobile is so useful as a way of boosting respondent engagement – because it allows you to reach respondents in the moment and provide a greater level of engagement.' read it
Tablets are not mobiles - neither are they exactly PCs, says Billboard Read more
- kind of obvious, but interesting / backed up with comments and data from the NPD Group’s first analysis of the consumption habits of tablet users. The distinction is ‘not academic... Companies need to determine what value consumers place on certain apps in certain situations.’ read it
50% of smartphone users in India are under 25 years old, says Nielsen Read more
Data and comments from the Indian smartphone user study, conducted in September and October 2012 across 46 cities with more than 10,000 smartphone owners. Apple is not in double figures for market share - but see below... read it
Recent Features Wish to be Big - A big data primer, by MrWeb's Nick Thomas
Coming soon: New Home for Old Skills - researchers have what big data needs
In the News...
Netflix Founder Joins BI Firm Looker - 23/5/13 Santa Cruz, CA-based Looker Data Sciences has appointed Netflix co-founder Marc Randolph as a Board member. The firm has also hired former Greenplum/EMC exec Frank Bien as President. >> More
AudienceScience Promotes Peralta to CEO - 22/5/13 In the US, behavioral targeting and data management firm AudienceScience has promoted Mike Peralta to the position of Chief Executive Officer, replacing Jeff Pullen who has left the company. The firm has also named Robert Chamberlain as Chief Financial Officer. >> More
Big Data Firm Tableau Raises $254m with IPO - 20/5/13 Big data visualization and analytics provider Tableau Software has raised $254.2m in an IPO, which priced its shares at $31 each and has valued the company at $2 billion. >> More
As the world’s largest qualitative research software developer, QSR International is dedicated to helping marketers make sense of today’s growing volume of unstructured data. www.qsrinternational.com
Lexalytics
For over 7 years, our core technology, Salience, has been helping businesses with text analysis and sentiment and has become a trusted resource in the text analytics industry. www.lexalytics.com
As the world’s largest qualitative research software developer, QSR International is dedicated to helping marketers make sense of today’s growing volume of unstructured data. 
