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Neuromarketing and Eyetracking

Neuromarketing and Eyetracking
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Neuromarketing and Eyetracking


Recent News Items
RECENT NEWS ITEMS
 
 
Neuromarketing & Eyetracking

Ipsos Launches OOH Ad Optimizer
20/3/24
Ipsos has launched an Out of Home (OOH) advertising solution promising to help users assess and optimise OOH creative in as little as 24 hours. More.
Senior Hire for Behavioral Specialist HCD
18/3/24
In the US, neuro- and behavioral science specialist HCD Research has appointed Rachel Czapla as Senior Director of Global Research and Consulting. More.
Voxpopme Moves Barraclough Up to CEO
15/3/24
Birmingham, UK-based qual insights platform Voxpopme has a new CEO. Andy Barraclough is a co-founder of the firm and until now served as its CTO. He succeeds Lonnie Mayne, who moves to the role of Chairman of the Board. More.




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Neuromarketing and Eyetracking in 2012

Some key stories




Launch of NielsenLAB in Singapore - May 8 2012

In Singapore, Nielsen has launched an Asian ‘innovation hub’ incorporating divisions for neuroscience (NeuroLAB), virtual, mobile and eye-tracking technologies (ShopperLAB) and market measurement and consumer information (MSciLAB).



Former EmSense Employees Set up Eye Faster in US - Mar 28 2012

In the US, four former employees of neuromarketing specialist EmSense have set up Eye Faster LLC; a new firm which will offer mobile eye tracking services and shopper research solutions.



Ipsos and Innerscope Link for TV Biometrics - Mar 23 2012

In New York, Ipsos MediaCT and biometric measurement specialist Innerscope Research have designed a new methodology, emoTV, which measures both the conscious and unconscious responses of audiences to TV shows.



Neuromarketing Science & Business Assoc Launches - Feb 24 2012

In Holland, a group of practitioners has formed a professional body called The Neuromarketing Science & Business Association (NMSBA), to promote the collective interests of neuromarketing professionals around the world.



Time Warner Opens Medialab Testing Facility in NYC - Jan 25 2012

Media and entertainment giant Time Warner has opened a media lab in New York, aiming to provide a 360 degree view of consumer behavior. The Lab features biometric monitoring and eye tracking, a 50-seat screening room, in-home living room simulation, and a live broadcast capability.



Moses Leaves EmSense to Head Ipsos Neuroscience Arm - Dec 20 2011

In the US, EmSense’s Chief Analytics Officer Elissa Moses has left the company to join Ipsos as EVP for Neuroscience and Emotion. She starts her new job on January 3rd.






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