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Neuromarketing and Eyetracking in 2011
Some key stories
Time Warner Opens Medialab Testing Facility in NYC
- Jan 25 2012
Media and entertainment giant Time Warner has opened a media lab in New York, aiming to provide a 360 degree view of consumer behavior. The Lab features biometric monitoring and eye tracking, a 50-seat screening room, in-home living room simulation, and a live broadcast capability.
Moses Leaves EmSense to Head Ipsos Neuroscience Arm
- Dec 20 2011
In the US, EmSense’s Chief Analytics Officer Elissa Moses has left the company to join Ipsos as EVP for Neuroscience and Emotion. She starts her new job on January 3rd.
Innerscope Completes Funding Round
- Sep 21 2011
US-based neuromarketing firm Innerscope Research has closed the final tranche of a $9.4million round of Series A funding.
No Clear Signals on EmSense Future
- Sep 20 2011
Neuromarketing specialist EmSense may be sold and/or broken up, according to reports in the press and comments by one of its senior execs. The firm is said not to be taking any new project work, pending the results of sales negotiations.
Eye Tracking Omnibus Launched
- Aug 15 2011
Specialist research firm eyetracker has announced a deal with Royal Mail’s Mail Media Centre to create what it calls ‘Europe’s first omnibus eye tracking research service for the Direct Mail industry’.
New Method Explores Behavior via Mind and Body
- Jul 21 2011
US market research firm Olson Zaltman Associates (OZA) has patented a new methodology that combines associative techniques with biometrics such as eye tracking and heart rate monitoring, to uncover the hidden motivations that drive human behavior.
Tobii Launches Consultancy Service
- Jul 14 2011
Eye tracking specialist Tobii has launched a service combining technology with ‘expert consultation’, which it says will give market research firms a new way to offer eye tracking to customers without the need for upfront equipment or specialist staff costs.
Nielsen Confirms NeuroFocus Buy
- May 27 2011
After a week of silence from all the involved parties, Nielsen announced yesterday that it had acquired 100% of brain research specialist NeuroFocus Inc., and confirmed that founder and Chief Executive Officer Dr. A.K. Pradeep will continue to lead it.
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