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Segmentation and Modelling

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  Segmentation and Modelling in 2011

Recent News Items
RECENT NEWS ITEMS
 
 
Segmentation and Modelling



Nunwood Re-launches Business with CEM Focus - 1/6/12

Nunwood has re-launched its UK, US, Australian and New Zealand businesses with a new model which focuses on ‘insight-powered customer experience management’ (CEM). >> More

Research Now Adds Mosaic US Census Data - 1/6/12

Online sampling and data collection firm Research Now has integrated Experian’s latest Mosaic USA consumer lifestyle segmentation data - some of it drawn from the 2010 census - into its US research panels. >> More

KBM Group Buys Predictys - 31/5/12

WPP’s data-driven customer insights specialist KBM Group has agreed to acquire Predictys, a company specialising in digital data and campaign technology. Terms of the deal were not disclosed. >> More





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