What's Included?

FEATURES

Net Promoter Score – a simple plan or a bridge too far? by Paul Crooke and Jeremy Marshall - Senior Research Managers, Opinium Research.

What is satisfactory? - some musings on CRM by Ian Addie - Innovations Director, Nunwood Research.

Non compensatory choices: ...or do as I say, not as I do by Jeremy Griffiths - Director of Marketing Sciences, Maritz.

Hyper-personalization - a gift for researchers? (even if Greeks can't bear it) by Bryan Urbick - CEO & President, Consumer Knowledge Centre Ltd.

Data Mining for Market Research Projects by Dr Kurt Pflughoeft - SVP of Marketing Sciences, MarketProbe.

Market Segmentation: what to look for in your prospective partner agency by Jeremy Griffiths - Director of Marketing Sciences, Maritz.

All Mixed Up by Bryan Urbick - CEO & President, Consumer Knowledge Centre Ltd.

Using the Random Forests Techniques to Expand Key Driver Analysis by Dr Kurt Pflughoeft - SVP of Marketing Sciences, MarketProbe.

Market Segmentation: Best practices and keys to success by Jeremy Griffiths - Director of Marketing Sciences, Maritz.

A Modal Model of Mums by Bryan Urbick - CEO & President, Consumer Knowledge Centre Ltd.

CURRENT JOBS IN THIS SECTOR

Director, Analytic Consulting Chicago, IL, USA
Assistant Manager – Web Analytics London
Statistical Modeler New York, NY, USA
Global Analytics Manager, Clientside London
Director, Analytic Consulting Lisle, IL, USA
Consultant (Campus) - The Cambridge Group Chicago, IL, USA
Project Analyst - Custom Analytics / The Modeling Group Markham, ON, Canada
Statistician - Econometrics Sydney
Senior Data Processor London

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FEATURED SUPPLIERS

Market Probe Market Probe is a global market research firm specializing in customer, employee and brand stakeholder research. We provide full-service strategic guidance and business solutions to a global client-base. www.marketprobe.com   Maritz Research Inc. As one of the world’s largest marketing research firms, we help companies achieve financial gain through a deep understanding of their customers, employees, and channel partners. www.maritzresearch.com Consumer Knowledge Centre Ltd CKC specializes in qualitative work with children aged 18 months – 17+ years, young adults, parents, and with ‘Prime-Timers’ aged 55+. www.consumer-knowledge.com

ALL SUPPLIERS

comScore - Environics Analytics (EA) - HCD - IBM - Information Resources Inc (IRI) - Ipsos Marketing - KSS Retail - Maritz - Market Fusion Analytics (MFA) - MarketProbe - MarketShare Partners (MSP) - New Acxiom - Nulink Analytics - Natural Marketing Institute (NMI) - Nielsen Claritas - R. L. Polk & Co. - The Modellers - Webtrends - Wolters Kluwer Health - [x+1]