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Thinkers



Experian Simmons Unveils Cross-Platform Service - 20/1/12

In the US, Experian Simmons has launched a new cross-platform media analysis service that links consumers’ online and mobile activities to brand preferences, attitudes, lifestyles and behaviors. >> More

Mandel Takes Chief Exec Role at ‘Buyometrics’ Firm - 19/1/12

In the US, former NielsenConnect President Jon Mandel has joined TV ad targeting and measurement firm PrecisionDemand as its new CEO, replacing Tyson Roberts who assumes the role of Chief Revenue Officer. >> More

Experian Adds Site Analytics to Footfall Measure - 18/1/12

Global information services giant Experian has partnered with IT firm Hitachi Consulting to add a cloud-based solution called Site Analytics to its Experian FootFall visitor analytics solution. The combination will deliver site and store-network performance measurement. >> More





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