Dr Tom Wormald - Research Director, ICM Digital
Tom has over 12 years research and engagement experience working in the private, public, civil and academic sectors.
Tom joined ICM in April 2011 and is part of the Digital research team, heading the online research communities practice. Since joining he has developed complex digital research platforms for clients including Aviva, Sainsbury’s, Vodafone and HSJ/EMAP to help them leverage social web functionality and deliver evidence-focused answers to their questions. These online community platforms are created bespoke, with different functionality and approaches to meet specific briefs and sustain conversations with different audiences, including financially savvy consumers, a large and diverse staff base or senior healthcare professionals.
In his previous role at the Central Office of Information, Tom was responsible for delivering complex, high profile research and consultation projects for the UK government, including setting up key parts of the High Speed 2 consultation and running the 2009 Big Care Debate - the largest ever consultation on social care. He also worked for most central Government departments as well as a number of arms-length bodies such as DirectGov and the Intellectual Property Office.
Tom holds a PhD in Social Anthropology, for which he explored ICT development in Hungary as part of the country’s accession to the European Union. He has delivered many academic papers at international conferences and produced several publications as part of this work, including a paper for a United Nations ICT Development Taskforce.
Tom's current articles: (1)
The Art of the Impossible - 20th June, 12
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