 |
|
 RECENT NEWS ITEMS |
|
| |
Web Traffic Monitoring
18/4/24
Ipsos has reported continued solid growth in the first quarter of the year, with revenue up 4.5% in organic terms, to EUR 557.5m. The EMEA and Asia Pacific regions led the way with revenue up more than 9% in each case (organic) while the Americas saw a 3.2% decline. More.
Rory Sutherland, Vice Chairman of legendary ad agency Ogilvy UK, has joined creative effectiveness platform DAIVID in the capacity of Strategic Advisor. More.
Comscore has partnered with consumer engagement specialist Thece to track viewers' attention to livestreaming ads, and with marketing automation platform iZooto to deliver precise traffic and revenue insights to its publisher clients. More.
View all related news items
|
|
|
|
|
|
|
|
Web Stats and Analysis Associations
 IAB - the Interactive Advertising Bureau
The IAB is a high-profile, global group pioneering many of the standards for audience measurement online.
The site has an Insights and Research page and one for
Standards, Guidelines & Best Practices
Also a detailed Glossary of online advertising terms.
The Web Analytics Association
The WAA is the US-based association for the profession.
The site has a page for white papers and another for articles submitted by site users. It also provides details of its policies regarding privacy, security and spyware.
 The European Interactive Advertising Association
EIAA is collaborating with the IAB on standards for European online ad formats. It also has an Audience Measurement Working Group.
|
Back to 