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Barrelet’s Anametrix Gets Funds, Names Advisors - September 9 2010

US business analytics provider Anametrix - which was set up earlier in the year by former WebSideStory founder Blaise Barrelet - has closed a $1.15m round of investment. The firm has also established a Board of Advisors, and appointed two new Board Directors. More

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Rocket Fuel Hires Havas Exec for Analytics Growth - Jun 30 2010
In the US, online display ad specialist Rocket Fuel has appointed former Havas insights chief Jarvis Mak as Vice President of Analytics, and Stanford Computer Science Professor Yoav Shoham as a member of its advisory board. Continue

Behavioral Ad Platform Rolled Out - Aug 17 2009
Behavioral targeting firm Rocket Fuel has launched an intelligent online ad-serving platform that combines social, behavioral, contextual, search and many other sources to understand consumer interest and intent. Continue

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