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Polk and DataLogix Target Auto Buyers - Jan 28 2010 In the US, automotive research specialist R.L. Polk & Co has partnered with online targeting firm DataLogix to enable auto companies and dealers to address online audiences based on their real-world purchasing behavior. Continue
Kantar Firms to Offer Insights into Online Shopping Behavior - Nov 12 2009 Kantar's market research agency Compete and its sales and marketing consultancy Cannondale Associates are combining their data to provide brands with new insight into consumers' shopping behavior, as they move from researching goods online to in-store purchasing. Continue
Nielsen and DataLogix in Targeting Partnership - Nov 2 2009 Nielsen and online targeting firm DataLogix have partnered to enable advertisers to target consumers based on their lifestyles, purchasing habits and media usage. Continue
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