|
GfK MRI to Debut Print Planning Optimizer - Jul 20 2010 In the US, GfK MRI is set to roll out an enhanced Internet-based magazine optimizer, to enable media planners to calculate the potential reach of print schedules based on readership of print ads, as opposed to overall readership of magazine titles. Continue
Starch Codes Ad Content for Added Analysis - May 24 2010 GfK subsidiary Starch Advertising Research has announced an enhancement to its database of print advertisements. Tens of thousands of ads are being categorised according to their content, to enable clients to analyse the success of specific creative elements. Continue
Mediamark Rebrands as GfK MRI - May 18 2010 In the US, GfK subsidiary Mediamark Research & Intelligence (MRI) has re-branded as GfK MRI, in a move which it says reinforces its connection with its parent company. Continue
TouchPoints Roll-Out for US - Mar 2 2010 In the US, GfK-owned MRI and the Media Behavior Institute (MBI) plan to deliver a syndicated, consumer-centric multi-media database using the TouchPoints methodology developed by the IPA in the UK. Continue
MRI Helps Magazines Get into the Mix - Dec 15 2009 GfK subsidiary Mediamark Research & Intelligence (MRI) is beta testing a new syndicated product that uses magazine sales and marketing data to determine the impact of media allocation and promotional tactics on sales. Continue
Mediamark Adds Green Attitudes Segmentation - Dec 14 2009 Sustainability specialist Natural Marketing Institute (NMI) and GfK subsidiary Mediamark Research & Intelligence (MRI) have announced the integration of the former's LOHAS consumer segmentation model with the latter's Survey of the American Consumer database. Continue
AdMeasure Rolled Out to GroupM - Nov 23 2009 GroupM - the management arm of WPP's media agencies - has signed up to use Mediamark Research & Intelligence's (MRI) consumer magazine ad ratings service AdMeasure. Continue
Mediamark Builds AdMeasure into 'Currency' - Sep 14 2009 GfK subsidiary Mediamark Research & Intelligence (MRI) has announced plans to expand the size of the AdMeasure database five-fold making it, the firm says, 'large enough to be a syndicated industry currency for print ad measurement'. Continue
MRI Debuts Magazine Ad Ratings - Jun 16 2009 Publisher Time Inc and media agency Starcom USA are the first to sign up for Admeasure, described by Mediamark Research & Intelligence (MRI) as the ad industry's first-ever ad ratings for major consumer magazines. Continue
MRI Starch Readies for Syndicated Service - Feb 5 2009 In the US, print ad effectiveness research firm MRI Starch is planning to launch a syndicated ad measurement service which will triple the number of magazine issues it measures in 2009. Continue
Third of Americans 'Ad Adverse' Says MRI - Aug 7 2008 Mediamark Research & Intelligence (MRI) has released new consumer segmentation analysis, which categorizes US adults according to the media in which they prefer to receive advertising messages. Continue
Nielsen / MRI To Measure Mobile Media Behavior - Aug 1 2008 Nielsen Mobile and Mediamark Research & Intelligence (MRI) have jointly launched a database of consumers’ mobile and offline media usage, that will allow mobile media companies and advertisers to better target audiences with their mobile campaigns. Continue
Starch to Merge into Mediamark - Jul 22 2008 In the US, GfK-owned media and consumer firm Mediamark Research & Intelligence (MRI) is to acquire sister agency Starch Communications – a firm that specializes in providing marketing intelligence on print ad effectiveness. Continue
MRI Gets Exclusive AMIN Network Contract - Jul 18 2008 International ad consortium AMIN – the Advertising and Marketing International Network – has appointed GfK-owned Mediamark Research & Intelligence (MRI) as its exclusive provider of multi-media audience, demographic, psychographic and product usage consumer data. Continue
New Ratings Code Requires ‘Approval First’ - May 16 2008 In the US, the Media Ratings Council (MRC) has created a new code of conduct requiring audience ratings firms to obtain accreditation before launching a new measurement currency into the marketplace. Continue
MRI Launches Local Versions of Consumer Data - Apr 8 2008 In the US, Mediamark Research & Intelligence (MRI) has launched Market-by-Market, a service providing local market versions of its studies on the media usage, lifestyle and product purchasing behavior of US consumers. Continue
US Firms Combine Mobile and Print Data - Apr 1 2008 Mobile media measurement firm M:Metrics and multimedia research agency Mediamark Research & Intelligence (MRI) are to combine their US offline and mobile media audience metrics to help agencies and mobile operators better integrate mobile into their cross-media campaigns. Continue
MRI Tests Microchip Tags to Track Magazine Readership - Dec 6 2007 In the US, GfK-owned Mediamark (MRI) has reported on tests using radio frequency identification (RFID) technology as a means of measuring magazine readership in public waiting rooms. Continue
Mediamark Research Adds Intelligence - Oct 24 2007 GfK-owned media and consumer research agency Mediamark Research has been re-branded as Mediamark Research & Intelligence, but will still be known by its acronym MRI. Continue
NetRatings and MRI to Report Integrated Media Use - Jul 31 2007 In the US, Nielsen//NetRatings and Mediamark Research (MRI) have joined forces to launch a single-source database of print and online media usage called Net//MRI. Continue
JD Power to Add Mediamark Psychographic Data - Apr 24 2007 JD Power and Associates has joined forces with multimedia audience research firm, Mediamark Research Inc (MRI), to offer auto marketers and their agencies psychographic information about new-vehicle buyers. Continue
Collins Joins MRI Team - Nov 14 2006 Research veteran Jim Collins has joined Mediamark Research Inc. (MRI) as Senior Vice President for Research. He spent the previous eight years at Scarborough Research, latterly as Senior VP of Information Systems. Continue
MRI Adds to Segmentation Options - Aug 18 2006 US provider Mediamark Research (MRI) has announced six new segmentation analyses based on consumer attitudes. The six use buying styles, investing, banking, cooking, eating and technology to divide the public into groups such as ‘Swayable Shopaholics’, ‘Conscientious Consumers’, ‘Tech-Splorers’ and ‘Tech-Sploiters’. Continue
MRI Trials Specific Issue Readership Data - Apr 19 2006 In the US, Mediamark Research Inc. (MRI) has announced an experimental research program to assess the gathering of a new kind of readership data. A weekly web-based consumer survey will attempt to gauge how quickly specific issues of magazines accumulate their audiences. Continue
MRI to Launch Integrated Media Survey - Apr 5 2006 US provider Mediamark Research Inc. has announced a survey of media usage to include data on where, when and how consumers engage with a particular medium. Results can be liked to purchase behaviour from the company’s larger consumer survey. Continue
New Leader for TNS InfoSys - Jan 23 2006 TNS Media Research in the US has appointed Anne Drake, formerly of Mediamark Research, as VP for InfoSys Sales & Marketing. She will be responsible for overseeing the introduction and operation of InfoSys, the company's TV and Radio audience analysis software. Continue
Clear Channel Picks Radio Measurement Contenders - Dec 16 2005 US-based Clear Channel Radio has picked seven finalists to provide a new ‘state-of-the-art’ radio audience measurement system. Details of one of the chosen proposals - a joint submission from Ipsos and The Media Audit - was released by the companies yesterday. Continue
MRI Reveals US Kids’ Media Habits - Nov 22 2005 Mediamark Research Inc (MRI) has released data from its first ever survey of American children aged six to 11. Most of the kids surveyed use the Internet at least once a month and most have a TV in their room - but only 4% use MP3 players. Continue
First Demographics for Podcast Audiences - Nov 14 2005 Publishing and advertising specialist Mediamark Research Inc. (MRI) has announced a joint venture with podcasting service company Podtrac to provide audience data for the new medium. The partnership promises podcast media buyers ‘the same demographic research that advertisers have in traditional media’. Continue
29 articles found.
|
