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Effective Measure Rolls Out MENA Mobile Service
May 30 2012
Digital audience specialist Effective Measure is launching a service in the MENA region (Middle East North Africa), combining online polls and data from tagged web sites to provide insights on mobile consumption and purchase activities. More

Ipsos Opens Qatar Office for JV
Apr 3 2012
Ipsos has expanded in the Middle East through a joint venture with family-owned business group Darwish Holding, which is headquartered in Qatar. The new Doha-based initiative is led by Ipsos Qatar Managing Director Elie Nawar. More

Ipsos Launches UAE Panel
Mar 30 2012
The MENA division of Ipsos Interactive Services (IIS) has launched its panel in the United Arab Emirates, continuing its roll-out throughout the region. More

GfK and Partner Form Middle East Media Specialist
Sep 13 2011
GfK has partnered with ARA Marketing Research & Consultancy to establish GfK Media Research Middle East (GfK MRME), and to launch a series of studies focusing on media usage across a number of Arab countries. More

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