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Visible Measures and Partners Launch Video Tool
Apr 30 2013
US-based video analytics firm Visible Measures has partnered with Publicis agencies VivaKi and Starcom MediaVest Group (SMG) to develop Contagion, a platform for planning and measuring video campaigns. More

Visible Measures Opens Cross-Media Center
Oct 24 2012
US-based video analytics firm Visible Measures has opened a research center specifically to analyze the impact of choice-based video campaigns - those where a person has to press the ‘play’ button to watch - against those on mainstream media such as television or online video. More

Visible Measures Scoops $21.5m Investment
Aug 14 2012
US-based video analytics firm Visible Measures has closed a $21.5m round of funding, which it plans to use to accelerate worldwide growth and adoption of its platform among advertisers and video publishers. More

Visible Measures Receives MRC Accreditation
Feb 21 2012
US-based video analytics firm Visible Measures has received Media Rating Council (MRC) accreditation for a range of its metrics, designed to track paid, owned, and earned media video performance online. More

$13m Fuels Expansion Plans for Visible Measures
Sep 23 2011
US-based video analytics firm Visible Measures has added another $13m in financing to the $32m won previously, and will use the money for product development and expansion of its staff. More

Former Google Analytics Leader Joins Visible Measures
Jun 7 2011
US video specialist Visible Measures has appointed former Head of Google Analytics Sales / Enterprise Paul Botto as General Manager of its analytics and measurement businesses. More

Visible Measures Promotes for Chief Analytics Role
May 18 2011
US video analytics specialist Visible Measures has promoted Seraj Bharwani to the role of Chief Analytics Officer, overseeing the mining of the firm's patented platform and 'Viral Reach Database' of online video advertising. More

Visible Measures Unveils Ad Network
Apr 5 2011
In the US, video analytics specialist Visible Measures has launched an ad network which will enable advertisers to buy user-initiated views aired in social media videos. More

Visible Measures Adds Mobile Coverage
Apr 8 2010
Video analytics firm Visible Measures has incorporated HTML5 video measurement into its existing services, to enable analysis of video content and ads consumed on next-generation mobile devices such as Apple's iPad, iPhone and iPod Touch. More

Online Video Benchmarking Unveiled
Feb 19 2010
US-based video analytics firm Visible Measures has launched a web-based application for benchmarking online video ad campaigns and content performance. More

Visible Measures Gets Investment Boost
Oct 6 2009
US-based video analytics firm Visible Measures has secured an undisclosed amount in Series C financing from DAG Ventures, which invests in Internet video and media technology companies. The firm has also appointed Tom Brennan as Chief Financial Officer. More

11 articles found.