In the US, social media tracking and targeting firm Lotame and semantic ad technology specialist Peer39 have partnered to offer publishers a combination of page-level and behavioral audience data. More

US-based social media tracking and targeting firm Lotame and predictive segmentation specialist Alliant have joined forces to offer advertisers household targeting using purchase histories and direct marketing performance metrics. More

US-based social media tracking and targeting firm Lotame has established the 'Lotame Media Group', in a bid to deliver and analyze online media campaigns with 'greater impact, insight, and efficacy'. More

US-based social media tracking and targeting firm Lotame has closed an $11m Series C funding deal, which it says will help it address demand for its Crowd Control audience data. The firm has also appointed three staff in its new Platform Sales and Services division. More

US-based social media tracking and targeting firm Lotame has opened an office in the UK, and where it has appointed former AOL executive Chris Stark as Managing Director. More

US-based marketing tech firm Lotame has extended its partnership with semantic web service OpenAmplify to improve advertisers' ability to target web audiences according to the sentiments expressed by content creators. More

New York-based social media tracking and targeting firm Lotame has opened a new research and development office in Cambridge, MA, headed by John Thomas in the newly created position of Director of R&D. More

In the US, social media tracking and targeting firm Lotame has announced a partnership with Dimestore Media, allowing the former to collect an unlimited amount of the latter's survey data, access it real time and add it into its own reporting at any stage throughout a campaign. More

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