WPP Chief Exec Sir Martin Sorrrell has told the UK government that its proposed tax reforms do not go far enough to lure his business back from Ireland to its original UK headquarters. More

WPP's consumer insight group Kantar has acquired the remaining shares in Lanka Market Research Bureau (LMRB), in which it already had a 49% stake. Terms of the deal were not disclosed. More

WPP's salary body is to consider a fifty percent rise in the basic salary of CEO Sir Martin Sorrell, who in November 2008 rejected a scheduled review as 'inappropriate' for the economic climate. Sorrell's £1m basic, unchanged since January 2007, is a smallish part of his total income from the firm. More

WPP's Consumer Insight division has reported a meagre 2.3% rise in like-for-like revenue (1.3% actual) for the first half of the year, following slower growth in the US, the UK and Japan in the second quarter. However, pre-tax profits rose 37% to £334.3m. More

WPP Chief Martin Sorrell has told a Reuters summit that with 'vicious' price activity in the market, he expects the group's 2010 revenues to be flat. Sorrell says new business activity in his media businesses is strong, but in MR and creative functions there is less cheer. More

WPP has reported a like-for-like revenue decline of 8.7% for the third quarter - a smaller drop than was seen in the second quarter. Consumer insight revenues stayed depressed although margin was better. The firm also pointed to strong regional differences and predicted a 'LUV' shaped recession. More

UK marcoms giant and Kantar-owner WPP has reported a 47.9% drop in first-half net profit to £108.4m from £208.2m a year earlier, but predicts a brighter performance for the rest of 2009. Like-for-like consumer insight revenue was down 10%. More

Analysts expect ad giant and Kantar owner WPP to cut its sales forecast again this week. However the firm's debt position and strategic focus are considered solid, while buoyant reports in the UK press suggest business confidence in general has turned the corner. More

WPP's insight arm Kantar has appointed Marita Carballo as President for Latam (Latin America) and Fiona Keyte as Global Account Director for client, Procter & Gamble (P&G), in a move designed to strengthen the firm's client relationships and regional capability in Latin and South America. More

WPP CEO Sir Martin Sorrell has extolled the virtues of organic growth; of helping ad budgets to follow consumers online; and of a balance between local and multinational clients, as he looks five years into the future of WPP. More

Millward Brown has announced the launch of a new structure for its Europe business, merging the UK/Ireland and Continental Europe regions. Seven Directors are named for a new European Board. More

Kevin Meyer, MD of Millward Brown (MB) in Taiwan, has left the firm to pursue 'non-market research related personal interests'. More

At today's AGM, WPP shareholders gave the thumbs up to a scheme which could see CEO Sir Martin Sorrell receive a £60m bonus over the next five years. Meanwhile Sorrell announced a 6.7% dip in like-for-like revenues for the first four months of the year, which sent shares tumbling 4.8% to 456.25p. More

Marcoms giant WPP has sold Mediafax - its Puerto Rico-based media research agency - to Brazilian media, market and opinion research specialist IBOPE. In return, WPP has increased its shareholding in three IBOPE businesses. More

Shareholders at marcoms giant WPP are opposing a scheme which could result in CEO Sir Martin Sorrell receiving up to £59.7m ($95m) worth of free shares during the next five years. More

US web analytics firm Omniture and WPP's insight and consultancy division Kantar have created a new platform, which enables clients to see how their online and offline activities impact on one another. More

Procter & Gamble veteran Kim Dedeker is joining WPP's insight and consultancy division Kantar in a new role as Chair, Americas, where she will focus on the group's global research quality initiatives. More

Marcoms giant WPP, which eliminated 3,600 positions in Q1, is planning to make 6% of its global workforce redundant resulting in the loss of 7,200 posts in all this year. More

UK marcoms giant WPP has reported a 5.8% fall in Q1 revenues, excluding the impact of acquisitions and currency fluctuations. The firm says this reflects a cut in client spending in reaction to the global financial and economic crisis. More

Marcoms giant WPP is preparing to make thousands of staff redundant this year, in response to declining revenues and its £1.1bn debt-financed acquisition of TNS. Credit agencies S&P and Moody have downgraded the firm's rating from stable to negative. More

In response to what it describes as 'shifting trends in market research', Kantar Operations will be shutting a telephone centre in Warwick, UK, in June. Local reports say that up to 137 people could lose their jobs as a result of the closure. More

Eleven universities are to receive funds from the initial round of WPP and Google three-year Marketing Research Awards Program. The money will enable them to conduct studies into how online media influences consumer behavior, attitudes and decision making. More

Martin Sorrell has talked of 'big, big opportunities' and 'a tsunami of funds... waiting for the recovery' in an interview with the BBC. The WPP chief also discussed his views on headcount reduction in a recession, on Google, and the future market share of different advertising media. More

WPP has reported healthy results for the full year 2008. Like-for-like revenue growth of 2.7% came from a combination of a strong first half and slower second half. Insight division Kantar provided 17.1% of all WPP revenue and 12.8% of operating profit. More

Millward Brown Germany has promoted Bernd Bnchner to MD, replacing Manfred Tautscher who has left the company. Bnchner has been Deputy Managing Director since joining MB in 2007. More

Millward Brown has acquired Copenhagen-based qual agency Alsted Research for an undisclosed sum. More

Marcoms giant WPP has announced a partnership with US web analytics firm Omniture to provide clients with ‘more effective insights’ across both digital and traditional media channels. The deal involves WPP investing $25m in Omniture stock. More

Millward Brown has promoted Dave Sandberg, an eleven-year veteran of the firm, to the post of Global CFO, based in the company's Naperville, Illinois office. More

Millward Brown has hired Suhas Khanderia to manage and develop its healthcare and pharmaceutical practice as Senior Director of Healthcare, based in the London office. More

WPP has announced its unaudited interim results for the six months ended 30th June 2008, showing good revenue and profit figures in all regions and for all divisions including insight. While his own firm may be healthy however, CEO Sir Martin Sorrell says the current merger process is ‘not doing [TNS] much good’. More

WPP has announced first quarter like-for-like revenue growth of just under 5%. Reported revenues were up 14.1% to £1.56bn for the group and up 11.3% to £227.1m for Kantar, the group’s information, insight and consultancy arm. More

Newly formed Millward Brown India has made a number of senior appointments to its Management Board. Managing Director Shishir Varma will be joined by Shiv Moulee, Ritesh Ghosal, Praveen Ramachandra and Pranay Singhvi. More

Following the closure of Opinion Research Taiwan (ORT), a number of the firm’s key staff have joined Millward Brown Taiwan. MB has also promoted Deepender Rana to Chief Client Officer Africa Asia Pacific (AAP), and given AAP COO Adrian Gonzalez additional responsibility for Greater China. More

Global agency Millward Brown (MB) and fellow Kantar company IMRB are launching a Joint Venture. MB will take a majority share of the new business, to be known as Millward Brown India, which will start with offices in Mumbai, Delhi and Bangalore. More

UK telecoms giant BT has selected WPP-owned Kantar Group to manage its consumer brand and customer tracking projects. More

In the UK, Millward Brown (MB) has appointed Dr Trevor Acreman as Head of its Pharmaceutical Business Practice, responsible for the development of new brand and communications market research and the management of existing client projects. More

The Newspaper Society (NS) has commissioned Millward Brown (MB) to conduct research into community life, to provide advertisers and agencies with a benchmark of life in the UK. More

Millward Brown has hired James Galpin, previously of Carat Insight, as Senior VP in its Global Media Practice, the specialist division which supports other Millward Brown companies. More

Millward Brown (MB) has promoted former EVP Global Development Gordon Pincott to the position of Chairman - Global Solutions, in charge of both existing and newly developed client offerings. He will now sit on the firm’s Global Management Board. More

MR veteran Alexander (Lex) Olivier has retired after 20 years with Kantar-owned firms Millward Brown (MB), Research International (RI) and Lightspeed. However, he remains Director General of EFAMRO – the European federation of research associations which he helped found. More

WPP has reported third quarter revenues up 4.9% to £1.48 billion – a rise of 8.1% in constant currencies. The Information, Insight and Consultancy division underperformed the group as a whole but grew a respectable 4.8% at constant currencies, to £218.5m. More

Millward Brown (MB) has formed a joint venture with Kenya-based marketing services firm Scangroup, and will merge its Kenya office into the newly formed operation. More

Erik du Plessis, Chairman of Millward Brown South Africa and author of ‘the Advertised Mind: Groundbreaking Insights into How Our Brains Respond to Advertising’, has taken up a post as Visiting Professor at the Copenhagen Business School (CBS). More

Millward Brown has enhanced its LINK™ suite of advertising research tools to help advertisers understand the overall effect of their multimedia communications. The new LINK360 tools will help to measure the impact of online video, blogs, print, TV, radio, outdoor and online campaigns. More

Online panel specialist Lightspeed Research, and Millward Brown’s operation in China – Millward Brown ACSR (MB-ACSR) – have formed a partnership to offer a global research panel and data collection service throughout the Chinese marketplace. More

Millward Brown has moved its Africa Asia Pacific regional COO, Adrian Gonzalez, from Sydney to Beijing, effective 3 August 2007. More

Vodafone marketing leader David Wheldon has used a conference speech to question the relevance of current copy-testing techniques in the ‘multi-platform age’, singling out Millward Brown. Bob Meyers, the agency’s Group CEO, told DRNO he thinks the remarks have ‘to some extent’ been taken out of context. More

Changes at the top for UK qual agency Sadek Wynberg Millward Brown. Nadim Sadek leaves for a senior global role at Research International; co-founder Rebecca Wynberg stays but assumes the role of Chairman while Andy Truslove becomes MD with a new senior team. More

Millward Brown has acquired ID Consultores, one of the top five MR agencies in Argentina, which has been its licensee since 1995. More

US CEOs are more likely to rely on their intuition than on data-driven analyses and quantitative information when making business decisions, according to the 6th annual CEO survey by PRWeek magazine and global public relations and public affairs firm Burson-Marsteller, conducted by Millward Brown. More

Millward Brown has appointed Andy Greenfield, currently CEO of its North American qualitative division Greenfield Consulting Group, to oversee all its qual services worldwide. He also joins the firm’s main Board. More

Millward Brown has appointed Travyn Rhall as CEO of its Africa Asia Pacific region. Rhall, who takes up his new role on December 1, replaces Andreas Sperling who will leave the company at the end of the year. More

WPP Group has reported half yearly results. Headline profit before tax rose over 24% to $566m (£316m) and like-for-like revenue was up a respectable 5% year-on-year. The Group’s Information, Insight and Consultancy companies performed well although slightly behind other sectors on some key measures. More

Mandy Pooler and Lucy Gill have joined Rosi Ware in charge of developing WPP's research division, Kantar. The two new arrivals replace Fiona McAnena, who has joined PepsiCo in a senior innovation role. More

Millward Brown has opened a first Swiss office, in Geneva, to be headed by Sana Carlton and Martine Rebours. Carlton was previously Global Account Co-ordinator based in the group's Madrid Office. Rebours will add the role to her existing duties as TGI Director for France. More

Gregg Peterson, formerly Executive VP at Millward Brown, has joined Indian MR outsourcing company Ugam Solutions, with the same title. Peterson will be responsible for building and managing the company's international operations capabilities. More

Sue Elms has stepped up to lead Millward Brown’s Global Media Practice, with the title of Executive Vice President. She joins from Carat Insight where she spent five years as MD, a role now filled by her former Deputy Mark Greenstreet. More

Millward Brown has opened a new office in central Chicago for itself and its division, Dynamic Logic. Senior VP Brian James, who previously worked out of Millward Brown's Naperville, IL, head office, will head the MB team in the new location, while MD Chris Borchert will lead the Dynamic Logic group. More

Christian Dorffer has been appointed Senior VP of Millward Brown Optimor, the group’s specialist unit providing strategic recommendations with demonstrated financial impact. He takes over the role of building the UK and European practice from Marco Forato, who moves to a global role. More

A study released recently in the USA finds consumers who own digital video recorders (known as DVRs or PVRs) remember TV ads as well as those who watch programming live. The study was paid for by the four largest US networks, and conducted by Millward Brown. More

Millward Brown Optimor, the research group’s specialist financial and ROI arm, has announced a new ranking, the BRANDZ(tm) Top 100 Most Powerful Brands study. Combining consumer research with publicly available financial data, the study gives Microsoft the no.1 spot, followed by GE and Coca-Cola. More

Millward Brown UK has appointed Tim Wragg, previously of NOP World, as Head of Client Service. He replaces Trevor Acreman, now Head of Business Development. The company has also announced various other appointments and promotions worldwide, along with industry accolades for two of its staff. More

Millward Brown, part of the WPP Group, has appointed Robert Vinet from ad agency Ogilvy One to lead its French business. Vinet replaces outgoing French MD, Liz Musch, who leaves to join WPP sister company, Added Value. More

The Kantar Group and US over-50s advocacy organisation AARP have announced details of their new joint research venture, dedicated to understanding older consumers. The new organisation, called Focalyst and led by marketing industry veteran Mike Irwin, will conduct an annual lifestyle survey of 35,000 consumers. More

Millward Brown has appointed Surekha Poddar to head its Customer Loyalty Management (CLM) Business in Asia Pacific. The move follows MB’s appointment as a licensed member of the Walker Global Network in June this year. More

Millward Brown has introduced Optimor, its global brand consulting practice, to Asia Pacific, with new Director Yixin Zhang at the helm. The practice specialises in brand valuation and analytics, marketing investment planning and ROI measurement. More

Millward Brown has launched D&A (Demand and Activation), a new framework to help marketers understand ‘the complexities of the consumer journey to purchase’. D&A quantifies the contribution of factors which create demand for categories and brands, as well as those responsible for final choice. More

Asians’ political views of the West have little impact on their consumption of Western brands, according to Millward Brown. GMI's latest research reaches similar conclusions: while a third of consumers worldwide boycott at least one brand, this is mainly due to unfair practices and unhealthy products rather than country of origin. More

Half the world’s consumers understand nutritional labels on food packaging only ‘in part’, although two in 10 ‘always’ check grocery labels, and four in 10 do so when buying a product for the first time, according to a new study from ACNielsen. More

WPP, parent company of Millward Brown, Research International, The Kantar Group and The Henley Centre among many other companies worldwide, has reported robust revenues for the first five months of the year. Noting that revenue per head had increased, WPP's Chairman Philip Lader thanked the company's 84,000 staff worldwide for their 'outstanding efforts'. More

Central and Eastern European companies are ahead of their Western European counterparts in the use of integrated marketing campaigns, according to Millward Brown’s EuroMedia Trends 2005 Study. Online marketing is increasingly important across the continent, but as yet well behind the US in adoption. More

Acknowledging the growth of the cult of celebrity in the world’s media, Millward Brown and WPP have launched ‘CelebZ’, a new tool to help clients ‘match their brand to the celebrity that 'fits' it the best’. More

The WPP Group has announced various senior appointments and moves in its latest eWire bulletin, including new CEOs for RI Japan and Netherlands, a new MD Consultancy Services for Millward Brown in the UK and a new Chief Exec also for Management Ventures. More

BMRB and Millward Brown have launched Enlightenment, a new UK-based customer intelligence service drawing on their combined expertise; and have appointed Sandy Livingstone, formerly of Key Note, to head it up. More

Millward Brown has announced three senior promotions in the USA and one in Canada. More

Millward Brown has appointed Grace Chua as Human Resources Director for the Asia Pacific region. More

Nearly half the UK's sixty-five biggest agencies showed double-digit growth last year, according to league tables published by Marketing magazine in association with the BMRA. More

Millward Brown has this week hired Shirley Acreman and Mary Biggs to boost its team of experts with strong marketing backgrounds. Both will be based at the company’s Warwick office in the UK. More

Millward Brown has been named ‘Best of the Best’ among research companies by the Advertising Research Foundation (ARF). The award was given for being the research partner named in the largest number of winning campaigns over the past ten years. More

Millward Brown continues to build the team for its new Global Media Evaluation Unit with the appointment of Melissa Ross, previously Associate Director at Carat Insight. Ross will report to head of Unit Brian Jacobs. More

Millward Brown has announced the opening of an operation in the Philippines, with Dr Nena Barredo as Managing Director. Barredo will shortly be joined in Manila by Ian Kwan, currently Manager of MB Singapore. More

Millward Brown continues to strengthen its senior team for Mainland Europe with the appointment of Pierre Gomy as Research & Development Director. Also this month Krzysztof Kruszewski, MD of the company’s Polish subsidiary has picked up two awards. More

Millward Brown has appointed Fabrizio Giordano as Business Development Director for its mainland European region, expanding his current development role, which focuses on leisure and entertainment business. More

The latest research commissioned by the European Interactive Advertising Association (EIAA) shows that the Internet now represents 10% of Europeans’ media consumption. This places the Internet ahead of magazines (8%) and just behind newspapers (13%) in media consumption terms. The study finds that while TV controls the largest share of people’s media time (41%), nearly 45% of consumers watch less television as a result of using the Internet. More

Ed Laginess, previously Executive VP, Human Resources and Administration at Synovate / Market Facts Inc., has become Millward Brown’s first Global Director, Human Resources. More

Millward Brown Group has appointed Brian Jacobs to head its newly created Media Research Unit. Jacobs will be based in London but will report directly to USA-based global CEO, Bob Meyers. More

Millward Brown has signed an exclusive worldwide licensing agreement with French market modelling agency Interstat to use its SAPIENS® market mix model, which offers sales volume forecasting across both packaged goods and BtoB product categories. More

Millward Brown has appointed research agency MRB Hellas as its licensee in Greece. Established in 1969, MRB Hellas works across a broad range of clients including packaged goods, leisure, IT, telecoms, media, and government bodies, both Greek and European. More

Millward Brown has announced a strategic partnership with online research specialists Invoke Solutions (formerly NetOnCourse). The branding research specialist will offer clients Invoke’s Dynamic Survey(SM) tool as part of it’s brand strategy offering. More

Reflecting its growing success across Asia Pacific, Millward Brown Firefly has announced that with immediate effect, Regional Managing Director Mark Ryan has assumed control of Millward Brown Firefly in Shanghai while Chaniya Nakalugshana (better known as 'Apple') becomes Qualitative Managing Director, Millward Brown Firefly, Thailand. More

Millward Brown has this week acquired Sadek Wynberg Research, one of the UK’s most innovative and best respected qualitative research agencies. The acquisition will result in the merger of Millward Brown UK’s Qualitative Unit with Sadek Wynberg to form a qualitative practice known as Sadek Wynberg Millward Brown, so creating one of the country’s largest qualitative offerings. More

New research from Millward Brown reveals that two in three global tweens (children ages 9-14) influence big ticket family purchases like cars, the fashion brands their parents wear, and mobile phones. And a further one in seven has an opinion about what brands their parents should buy, but doesn’t express it. More

Results from a £250,000 Conversion Study conducted by Millward Brown UK for the Newspaper Society demonstrate that local press advertising plays a vital role in pushing consumers along the buying process towards purchase. The study represents the largest piece of independent advertising effectiveness research ever undertaken by the UK regional press. It tracked multimedia advertising campaigns for 26 brands in four regions of the UK, and involved over 9,000 face-to-face interviewers. More

Following last month’s merger of BMRB’s consumer division with Millward Brown, further consolidation is taking place at the UK agency. More

Reflecting the rapid international expansion of its business, KMR (Kantar Media Research) has appointed Richard Windle to the new role of Research Director, TGI and Media Research. More

BMRB International and Millward Brown are pleased to announce that BMRB's Consumer division will become part of Millward Brown UK with effect from August 1. BMRB Consumer will be given full access to the learning, tools and techniques of the Millward Brown organisation in order to expand and enhance offerings to existing and new clients. More

Millward Brown has been awarded an extension to its current contract to chart sales for the UK audio and video market with the new contract running until the end of June 2006. More

Recent analysis of 1,200 brands on Millward Brown's BrandDynamics™ and BRANDZ database, as reported in the recent e-Perspectives newsletter, refutes the commonly held belief that brands follow an inevitable life cycle. More

Brand success depends on four broad drivers, and marketing visibility has a strong part to play in adding to a brand’s equity. These messages were at the core of a client breakfast seminar organised by Millward Brown UK earlier this week entitled "World Brands". More

The Online Publishers Association (OPA) is to link up with Millward Brown IntelliQuest to undertake two new studies of online advertising - Workplace Use of the Internet and Media Mix. Research will start shortly and initial results from the studies will be released in December 2001 and January 2002 respectively. More

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