May 15 2012
US-based sports broadcast measurement specialist Repucom has hooked up with Grupo IBOPE and Kantar Media joint venture IBOPE Media, to launch a sports research business in Latin America, excluding Brazil.
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Apr 12 2012
IBOPE Zogby (formerly Zogby International) has been re-named IBOPE InteligĂȘncia, a name which the firm says better reflects its parent company IBOPE Group's geographic reach in the Americas and globally.
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Feb 24 2012
US pollster John Zogby has joined his son Jonathan at JZ Analytics as a Senior Analyst. In his new role, he will be overseeing a series of 2012 presidential election surveys, designed to track public opinion of the primary and general election candidates.
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Aug 16 2011
The world's 25 largest research firms had revenues of $18.8 billion in 2010, up 4.9% on the previous 'dismal' year - a 'very healthy turnaround' according to industry authority Jack Honomichl. However, 'real' revenues were not quite back to their 2008 levels, and some companies continued to shrink.
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Mar 10 2011
Brazilian research agency IBOPE Group has rebranded public opinion polling and market research firm Zogby International in preparation for entering the US market, following its acquisition of 51% of the company from pollster John Zogby last year.
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Oct 14 2010
In the US, veteran media and ad measurement executive Bill McKenna has joined radio ratings giant Arbitron in the newly created post of Senior Vice President, New Media Ventures.
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Jul 26 2010
New York-based Affinity, which specialises in syndicated print measurement and accountability tracking, has announced a partnership with Latin American research firm Grupo IBOPE.
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Jan 21 2010
US pollster John Zogby has sold a 51% stake in his firm Zogby International to Brazilian research agency IBOPE, with an option to sell the rest of the firm in five to nine years' time.
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Jun 2 2009
Marcoms giant WPP has sold Mediafax - its Puerto Rico-based media research agency - to Brazilian media, market and opinion research specialist IBOPE. In return, WPP has increased its shareholding in three IBOPE businesses.
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