Online measurement agency comScore is now providing two ways to measure audiences of online advertising networks – the ‘potential reach’ for each network, and an ‘actual reach’ reading. More

Facebook is standardizing its audience engagement web metric by switching from reporting daily usage to measuring monthly active users - matching the metric of monthly unique visitors used by third parties like comScore, in their own tracking of the social networking giant. More

Online measurement agency comScore has reported a second quarter revenue increase of 38% to $28.8m – a record high, which the firm says reflects its acquisition of M:Metrics in May. More

comScore has named Alexander J. Banks as MD of comScore Latin America, focusing on new business development in Argentina, Brazil, Chile, Colombia, Mexico, Puerto Rico and Venezuela. More

In New York, the Advertising Research Foundation (ARF) Board of Directors has elected nine new members, includuing comScore boss Gian Fulgoni and senior execs from TNS and GfK. More

In the US, online measurement agency comScore has partnered with marketing analytics firm Acxiom to launch a tool which allows ad agencies and marketers to segment online and offline audiences through a system that groups consumers into 70 different ‘lifestage’ segments. More

comScore has announced the acquisition of mobile measurement firm M:Metrics, Inc., for a cash payment of $44.3m and the issue of c.50,000 share purchase options for comScore stock. More

US online measurement firm comScore has reported Q1 revenue of $26.4m, up 41% from $18.6m in Q1 2007. Pre-tax net income rose by 165% to $4.2m, net income by 64% to $2.5m and adjusted EBITDA by 104% to $5.6m. More

In the US, online measurement firm comScore has enhanced its comScore Plan Metrix service, which links consumers’ offline behaviour and attitudes with their online activity. More

While Internet ratings firm comScore has posted a 39% increase in Q4 2007 revenue to $25.3m, its forecast of lower-than-expected profit for both Q1 and 2008 led to shares tumbling more than 11% in after-hours trading last night. More

Retail giant Sears Roebuck has been forced to disable part of its web site ManageMyHome.com because of complaints that customers were able to access each other’s personal data. More

Sears Holdings has been accused of distributing comScore 'spyware' tracking all Internet usage – including banking logins and e-mail – without users' explicit consent. Computer Associates researcher Benjamin Googins and Harvard Professor Ben Edelman have each made separate criticisms. More

In the UK, online Christmas shopping is already well underway with traffic up 23% from October. The upturn is slower in France and the US, with growth of 18% and 17% respectively in the last few weeks. More

comScore has announced the launch of comScore Marketer, a tool enabling marketers and web site managers to benchmark their site’s performance against those of competitors, and optimise ROI from their search marketing strategy. More

Audience-FAX, the joint initiative backed by the Audit Bureau of Circulations (ABC) and the Newspaper Association of America (NAA), has been launched on schedule. The service integrates data from sources including Scarborough Research, NetRatings and comScore to combine print and online newspaper audience stats. More

Online measurement firm comScore has reported a 39% increase in revenue to $22.4m for the quarter ended 30 September 2007. This compares with an increase of 8% for the second quarter of the year. More

Online measurement firm comScore has announced preliminary financial results for the Third Quarter of 2007, with revenue projected in the range $22.1m-$22.5m, up 37-39% versus Q3 2006 and higher than the previously issued guidance of c.$21.5m-22.0m. More

Online measurement firm comScore has launched comScore Marketer, an interactive search intelligence service helping clients to benchmark against competitors and optimize ROI from their search marketing. More

Online measurement firm comScore has introduced a new service to report on where display ads are viewed on the Internet, as well as the profile of those exposed to them. More

The Interactive Advertising Bureau has this week issued an update on progress with the auditing and accreditation of online measurement firms comScore and NetRatings, as promised after its Audience Measurement Summit on May 16. It also launched another advisory group. More

Online measurement firm comScore has launched a new service to measure the audiences of blogs and social networking sites. More

Lynn Bolger has returned to Internet ratings firm comScore to take up the position of Executive VP of Advertising Solutions, focusing on helping clients maximize the return from their investments in digital marketing. More

Measurement firm comScore has been suspended from online privacy organisation TRUSTe’s Trusted Download Program (TDP), after a comScore distributor broke its rules on getting user consent for downloads. More

comScore has updated its qSearch analytics suite to encompass market share measurement of the five major US search engines; the top 50 most trafficked properties where search activity is observed; and vertical search locations such as eBay, Amazon and Expedia. More

Online measurement firm comScore has announced results for the quarter ended June 30, with revenue up 23% on the year to $20.8m. It also reports a growth in the proportion of its income from subscriptions, and strong investment for the future. More

Online measurement firm comScore, which is due to announce quarterly results later today, has launched Tech Metrix, its ‘first foray into non-Web based measurement’. The service provides a detailed view of Internet users’ individual technology profiles, including hardware and software usage. More

comScore has developed a new tool which segments Internet users by their overall time online and allows marketers to track, analyse and report Internet activity by their most important consumer groups. More

Google yesterday reported a 58% year-on-year increase in Q2 revenue, but a decline in profits saw its share price fall more than 6.5% in the day. Recent comScore figures for search engine share show a rare dimple in the market leader’s long-term growth, with Microsoft the main beneficiary. More

In the US, the Board of The Audit Bureau of Circulations (ABC) has given the go ahead to develop ‘Audience-FAX’ which will integrate data from Scarborough Research, Nielsen//NetRatings and comScore to provide ABC subscribers with a view of both print and online newspaper audiences. More

comScore saw its share price climb from $16.50 to $23.47 yesterday, its first day of trading on the Nasdaq. The firm has also entered into a joint marketing initiative with San Diego-based search marketing analytics company SEMDirector, to launch a search analytics suite. More

Online audience measurement firm ComScore has raised $82.5 million in its initial public offering of 5.3 million shares priced at $16.50 each. More

Online measurement specialist comScore has opened its first customer service office in the Asia Pacific region - comScore Japan KK - and has appointed industry veteran Mr. Maru Sato as its MD. More

Online audience measurement agency comScore, has launched its comScore Widget Metrix to track the usage of widgets across the web and drive advertising on social media. More

Having announced its plans to go public earlier in the year, online audience measurement firm comScore has now confirmed its initial public offering of 5 million shares valued at an estimated price of between $14 and $16 per share. More

Josh Chasin, an executive with more than 25 years of media and market research experience, is the new Chief Research Officer at Internet ratings firm comScore. More

Marvin Pollack has joined Internet information provider comScore as VP Corporate Communications, bringing more than three decades of marketing communications experience to the firm. More

The Internet Advertising Bureau (IAB) will work to ‘educate’ the marketplace about the different ways of measuring web site traffic, the body revealed this week. The commitment was made as NetRatings and comScore both agreed to audit timetables at their recent closed doors meeting. More

Online measurement firms comScore and Nielsen//NetRatings have agreed to a meeting on May 16th to discuss their plans with the IAB (Interactive Advertising Bureau) and other groups, following the exchange of open letters last week with IAB CEO Randall Rothenberg. More

comScore and Nielsen//NetRatings have issued positive responses to the call by the Interactive Advertising Bureau (IAB) for them to submit to a third-party audit; but the Bureau has challenged them to back up their promises by setting and sticking to a scheduled timetable. More

US trade association the Interactive Advertising Bureau has sent an open letter to two of the major Internet audience measurement firms, comScore and Nielsen//NetRatings, asking them to submit to a third-party audit of their measurement processes by the MRC. More

A week of headlines for Google. On Friday the search giant announced first quarter revenue up 63% to $3.66bn, and rocketed to the top of Millward Brown’s BRANDZ™ index with a worth dwarfing current figures - $66.4bn. Google also made headline deals and gained search share against rivals Yahoo! and Microsoft. More

US Internet ratings provider comScore has moved its European HQ to larger London premises, opened a marketing suite in Paris and announced the latest worldwide rankings from its World Metrix service. More

Internet ratings firm comScore is going public, with an IPO aimed at raising up to $86.25 million. The company filed yesterday in the US with the Securities and Exchange Commission to list on the Nasdaq National Market. More

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