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Apr 12 2012
IBOPE Zogby (formerly Zogby International) has been re-named IBOPE InteligĂȘncia, a name which the firm says better reflects its parent company IBOPE Group's geographic reach in the Americas and globally. More

Mar 10 2011
Brazilian research agency IBOPE Group has rebranded public opinion polling and market research firm Zogby International in preparation for entering the US market, following its acquisition of 51% of the company from pollster John Zogby last year. More

Jul 26 2010
New York-based Affinity, which specialises in syndicated print measurement and accountability tracking, has announced a partnership with Latin American research firm Grupo IBOPE. More

Jan 21 2010
US pollster John Zogby has sold a 51% stake in his firm Zogby International to Brazilian research agency IBOPE, with an option to sell the rest of the firm in five to nine years' time. More

Jun 2 2009
Marcoms giant WPP has sold Mediafax - its Puerto Rico-based media research agency - to Brazilian media, market and opinion research specialist IBOPE. In return, WPP has increased its shareholding in three IBOPE businesses. More

Nov 11 2008
Nielsen and WPP have signed an asset swapping agreement. Nielsen will acquire WPP’s half of AGBNielsen Media Research (AGBNMR), and in return, WPP will take over three of Nielsen’s media services assets. More

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