[Includes general interest items]
Recent Pharma/Health News
|
| |
IRI Appoints FMCG Specialist for UK MD Role
Retail data giant Information Resources Inc (IRI) has appointed Blair Ruelens as Managing Director in the UK, replacing Jeremy McNamara who has left the firm following a review of the company’s UK business direction.
|
 |
| |
 | >> More
|
|
| |
Ziment Unveils Order-of-Entry Modelling Technique
In New York, healthcare researcher Ziment has introduced an analytic technique for modelling ‘order-of-entry’ effects on new product research and forecasting.
|
|
| |
| >> More
|
|
| |
Wal-mart Opts Out of Nielsen’s P.R.I.S.M.
Retail behemoth Wal-mart has pulled out of the P.R.I.S.M. initiative, which was set up by Nielsen and the In-Store Marketing Institute in 2006 to establish a global metric for evaluating the in-store environment.
|
|
| |
| >> More
|
|
|
|
|
|
