[Includes general interest items]
Recent DIY News
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NPD Seals Walmart Agreement, Expands Analytics Team
In the US, NPD Group has announced an agreement with Walmart to process its point of sale data. The firm has also appointed four new analysts, plus Raj Misra as Director of Marketing.
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ShopperTrak Promotes for European CEO Role
Retail and mall foot-traffic counting specialist ShopperTrak Corporation has boosted its planned expansion in Europe with the appointment of a European CEO. Former company COO Todd Starcevich moves from the Chicago headquarters.
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WPP’s The Store Launches Shopper Marketing Resource
WPP’s global retail practice The Store has launched a new resource offering clients access to a range of services covering shopper insights, store design, customer relationship management, in-store communications, packaging and e-commerce.
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