[Includes general interest items]
Recent Drink News
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Technomic Launches Booze Data Portal
Food and drink researcher Technomic has developed a new online platform called the Adult Beverage Resource Group, to track US sales of spirits, wine and beer, and provide consumer attitude and usage metrics. Eric Schmidt and Donna Hood Crecca join to help lead the new initiative.
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‘Buy’ Division Leads 6% Nielsen Growth in 2011
Nielsen has reported good growth and profit with full year 2011 revenues up 8% (6% at constant currencies) to $5.53bn and adjusted EBITDA up 10% (8%) to $1.546 bn.
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NPD Seals Walmart Agreement, Expands Analytics Team
In the US, NPD Group has announced an agreement with Walmart to process its point of sale data. The firm has also appointed four new analysts, plus Raj Misra as Director of Marketing.
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