[Includes general interest items]
Recent Advertising News
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Ipsos Loyalty Appoints Former Added Value CEO
In Paris, former Millward Brown/Added Value CEO Liz Musch has been appointed as Global Chief Executive Officer for Ipsos Loyalty.
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ARF Hires Media Industry Veteran
In the US, The Advertising Research Foundation (ARF) has appointed traditional and Internet media specialist Craig Gugel as Senior Vice President, Media Analytics.
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Ziment Unveils Order-of-Entry Modelling Technique
In New York, healthcare researcher Ziment has introduced an analytic technique for modelling ‘order-of-entry’ effects on new product research and forecasting.
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