[Includes general interest items]
Recent Advertising News
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Rhall to Replace Campbell as Millward Brown Global CEO
Millward Brown has appointed Travyn Rhall as Global CEO, succeeding Eileen Campbell who is stepping down in mid-July for personal reasons.
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NDTV Appeals Ratings Lawsuit Dismissal
Indian network New Delhi Television (NDTV) has appealed against a ruling by the New York State Supreme Court that its $1 billion ratings manipulation lawsuit against Nielsen and WPP should be heard in India. However, NDTV has only named Nielsen in the appeal.
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Nielsen Declines to Bid for AAMA Web Audit Contract
Nielsen has opted not to participate in a tender put out by the Audited Media Association of Australia (AAMA), for a new range of metrics to be included in its Web Audit Service. The measurement giant says the ad industry has made clear its preference for a single metric.
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