[Includes general interest items]
Recent Automotive News
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Ad Groups Cut Workforce, but ‘Not MR’
Some of the world’s biggest advertising groups have this week announced thousands of job cuts. However, their MR firms seem to be relatively little affected so far, as do PR subsidiaries, while ad agencies themselves bear the brunt.
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New Tool Seeks Insights from Online Community
Toledo, Ohio-based MR and strategy company c8mr has announced the release of Forum360™, a new ‘social collaboration tool’ designed to give marketers insights from a carefully constructed and maintained online community.
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Egyptian Buy, Middle Eastern JV for GfK
GfK has acquired a 74% majority stake in Egyptian consumer research company Market Insight; and has formed a joint venture with the Median Group under the name of GfK Custom Research Middle East Holding, in which GfK holds a 51% share.
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