[Includes general interest items]
Recent Media News
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Ipsos Loyalty Appoints Former Added Value CEO
In Paris, former Millward Brown/Added Value CEO Liz Musch has been appointed as Global Chief Executive Officer for Ipsos Loyalty.
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ARF Hires Media Industry Veteran
In the US, The Advertising Research Foundation (ARF) has appointed traditional and Internet media specialist Craig Gugel as Senior Vice President, Media Analytics.
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Arbitron Resolves NY Lawsuit
In the US, media ratings company Arbitron has settled a lawsuit filed by New York Attorney General Andrew Cuomo, who had claimed that the firm’s Portable People Meter (PPM) ratings misrepresent minority listenership.
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