[Includes general interest items]
Recent Media News
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StrategyOne Hires Comms Measurement Leader
US research and measurement consultancy StrategyOne, part of the Edelman PR network, has appointed Pauline Draper-Watts as Executive Vice President in charge of its Communications Measurement and Analytics group.
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‘Buy’ Division Leads 6% Nielsen Growth in 2011
Nielsen has reported good growth and profit with full year 2011 revenues up 8% (6% at constant currencies) to $5.53bn and adjusted EBITDA up 10% (8%) to $1.546 bn.
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Webtrends to Invest $7m and Add Fifty Staff
Online analyst Webtrends is investing $7 million to add 50 new employees this year, with a key focus on software engineering skills.
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