[Includes general interest items]
Recent Media News
|
| |
German Brand Researchers Launch Mark Metrics
In Germany, Thomas Andresen and Ulrich Hertfelder have launched Mark Metrics, a consultancy which will analyse how successful brands differ from unsuccessful brands.
|
 |
| |
 | >> More
|
|
| |
Nielsen Partners with Targeting Firm
In the US, Nielsen has partnered with online targeting data firm eXelate to integrate granular online and anonymous household-level offline data into eXelate’s Targeting eXchange.
|
|
| |
| >> More
|
|
| |
Former BMRB Exec Named UKOM General Manager
UKOM – the UK Online Measurement Company – has appointed former BMRB researcher Jeremy Smythe as General Manager, replacing Peter Bowman who left the role in January.
|
|
| |
| >> More
|
|
|
|
|
|
