[Includes general interest items]
Recent Media News
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Quantcast Offers ‘Localised’ Service Worldwide
Web audience measurement firm Quantcast has announced the availability of a localised version of its free service ‘for every country around the globe’.
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Chime Thrives Despite Poor Research Performance
UK-based marketing services group Chime Communications Plc has reported its ‘best results ever’, with full-year profit up 14% to £18.8m; despite a continued ‘very disappointing’ performance by its research division, where only Facts International is said to have done well.
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Millward Brown Measures ‘Viral Potential’
Millward Brown has unveiled a new ‘Creative Viral Potential’ (CVP) metric which aims to spot the potential of an ad to ‘go viral’.
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