[Includes general interest items]
Recent Professional News
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Honomichl Points to 'Weak Downward Trend'
Analysis conducted by industry authority Jack Honomichl points to a ‘weak downward trend’ in the research sector in 2012. A total of $9.5 billion was spent in the US on the sector, which is defined as including marketing, advertising and public opinion research services.
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Kadence Hires for Expansion in India
Full service agency Kadence International has made three senior appointments supporting its expansion in India.
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InfoReady Launches Marketing Intelligence Practice
Australian consultancy InfoReady has launched a Marketing Intelligence practice, specialising in multi-channel marketing and analytics, and appointed James Forbes to establish and lead it.
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