[Includes general interest items]
Recent Broadcasting News
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BT ‘Expects to Deploy’ Phorm Software
Ad targeting software company Phorm has announced the conclusion of its trial with ISP partner BT, and says that subject to a successful evaluation, the UK telecoms giant ‘expects to move towards deployment’.
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AHAA Forms Online Measurement Task Force
In the US, members of the Association of Hispanic Advertising Agencies (AHAA) have formed a committee to lead an initiative designed to deliver more precise online Hispanic market research data.
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Mediaplex Launches Ad Targeting Tools
Ad technology firm Mediaplex has released Dynamic Behavioral Targeting, a suite of products enabling advertisers to differentiate and segment customers from prospects based on their prior activity, and serve the most appropriate message.
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