Digital audience, brand and ad effectiveness analyst Effective Measure has expanded its coverage of the African media market into Kenya, Nigeria and Ghana, where it says there are 129.9 million Internet users. More
Digital audience, brand and ad effectiveness analyst Effective Measure has been acquired by emerging markets specialist Insiight, which is led by the former's co-founder Scott Julian. As part of the deal, Effective Measure has sold its Oceania assets to online survey tech firm Pureprofile. More
Maria Rodriguez Java has returned to digital audience measurement specialist Effective Measure as Regional Business Director for the South East Asian market. More
In Melbourne, Australia, digital audience specialist Effective Measure has appointed Graham Plant as Chief Executive Officer, replacing Richard Webb who stepped down from the role in March. More
Digital audience profiling specialist Effective Measure has launched a tool called EM Mobile, to provide businesses with better understanding of their mobile users, and a mobile and tablet app through which clients can gain real-time access to their survey and campaign-related data. More
Digital audience measurement specialist Effective Measure has announced that CEO Richard Webb is to step down from its executive team, while remaining an 'active stakeholder' in the company. Co-founder James Robertson will meanwhile take up the new role of Chief Revenue Officer. More
Digital audience profiling and analysis specialist Effective Measure has launched a new solution called SHOP for the digital retail sector, providing demographic profiles of online audiences at each stage of the transactional process. More
Digital audience profiling and measurement provider Effective Measure is expanding into the Hong Kong market. More
In Melbourne, Australia, digital audience specialist Effective Measure has hired Nielsen's former CTO John Griffin as Global Chief Technology Officer, responsible for leading the firm's software engineering, data application and infrastructure technology teams. More
Emerging market digital audience specialist Effective Measure has officially launched in Pakistan, after more than a year sounding out this 'booming online media market'. More
Digital audience specialist Effective Measure has appointed Sammy Elazab as Country Managing Director for Singapore, to lead business development efforts across the country. More
Australian digital audience measurement company Effective Measure has linked with MR firm Real Opinions to provide a new audience measurement tool for the Middle East. More
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