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Added Value Launches SNAPSHOT Brand Measure

WPP-owned brand development and insight consultancy Added Value has launched a self-service version of its brand measurement product SNAPSHOT, which is now available through online research 'app store' platform ZappiStore. More

Added Value Australia Names New MD

STW Group-owned brand development and insight consultancy Added Value has promoted Dennis Wong to the position of Managing Director, Australia, replacing James Pike who has moved to sister agency Bohemia. More

'Bruising' Restructure Looms for STW Group

Australia-based STW Group, which owns a number of research and analytics agencies has announced a new management structure and plans to merge a number of its businesses, following a troubled 2014 and a slump in share price. More

STW Buys Into Beyond Analysis

Australian marcoms group STW has acquired a minority stake in the Australian arm of UK-based behavioural insights firm Beyond Analysis. Terms of the investment were not disclosed. More

Expansion for Australia's AMR

In Australia, STW Group's research consultancy AMR has opened a new office in Brisbane, and expanded its teams in Sydney and Melbourne with a number of new appointments. More

STW Firms Merge for Shopper Activation Services

In Australia, shopper activation agencies Evocatif and iCRE8 have joined forces to expand parent firm STW Group's retail capabilities. More

Australian Group STW Splits Off Data Collection Agency

Marketing content and comms services specialist STW Group has strengthened its insights division with the launch of a specialist market research data collection agency called Touchpoint Research Australia. More

STW Buys Stake in VoC Firm Feedback ASAP

In Australia, marketing firm STW Communications has taken a 40% stake in 'voice of the customer' (VoC) specialist Feedback ASAP, as part of its joint venture agreement with field marketing agency Smollan. Financial terms were not disclosed. More

STW and Smollan Link for Fieldwork in Aus and NZ

Marketing group STW Communications has formed a joint venture with field marketing specialist Smollan Group to conduct mystery shopping and customer auditing activities in Australia and New Zealand. More

Fine Launches Australia Online Research

In Australia, industry veteran Brian Fine has today launched his own online panel and sample firm 'Australia Online Research' (AOR). More

AMR Founder Fine Moves On

In Sydney, Australia, AMR research founder Brian Fine is to leave his job in November. Fine started the company, now part of marketing content and services firm STW Group, 25 years ago. More

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