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Nielsen and INTAGE Form Joint Venture in Japan

Nielsen and Japanese researcher INTAGE are forming a joint venture company called Nielsen-INTAGE DigtalMetrics, to develop cross-platform ad effectiveness solutions. The new firm will be officially launched on 1st April. More

IRI and INTAGE Share Retail / POS Data

Retail data giant Information Resources, Inc. (IRI) has formed an agreement with Japanese research no.1 INTAGE, giving the former's clients access to Japanese POS data and the latter use of IRI's data and services from other markets. More

Indian Alliance for INTAGE

Japanese research giant INTAGE Inc. has signed a strategic alliance agreement with New Delhi-based R.S. Market Research Solutions, through its subsidiary INTAGE India. More

Alliance for Japan's Advertising and MR Leaders

Japanese ad giant Dentsu Inc. and its largest MR firm INTAGE Inc. have announced a partnership to jointly develop marketing intelligence solutions aimed at speeding up clients' marketing decision-making. More

Shanghai Hyperlink Sold to INTAGE

In China, XFMedia group has entered into an agreement to sell all of the outstanding equity interests in Shanghai Hyperlink Market Research to Tokyo-based market research firm INTAGE. The sale price is 1.05bn Yen (c$11.86m). More

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