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TNS Buys Chinese Auto Researcher Sinotrust

TNS has agreed to acquire China-based automotive specialist Sinotrust Market Research (SMR), from Experian. The deal is subject to regulatory approval. More

Sinotrust Launches China Kids Study

Beijing-based agency Sinotrust has launched a service integrating data from a number of sources on the c.140m Chinese children aged six to fourteen. More

Sinotrust Adds Voice Recognition to Customer Sat

China-based auto specialist Sinotrust has developed a system to identify a speaker on the basis of the specific characteristics of their voice, which it is integrating into its customer satisfaction studies. More

Firms Partner for Auto Market Insights in China

US-based auto industry customer feedback specialist Enprecis has partnered with Chinese auto market research company Sinotrust, to help car manufacturers in China measure customer response to product quality. More

Sinotrust Launches Business Decision Unit

In China, auto marketing specialist Sinotrust has set up a new department to offer data and intelligence services to vehicle manufacturers throughout the region. More

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