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IBOPE Zogby Rebrands as IBOPE Inteligência

IBOPE Zogby (formerly Zogby International) has been re-named IBOPE Inteligência, a name which the firm says better reflects its parent company IBOPE Group's geographic reach in the Americas and globally. More

IBOPE Rebrands Zogby for US Market Entry

Brazilian research agency IBOPE Group has rebranded public opinion polling and market research firm Zogby International in preparation for entering the US market, following its acquisition of 51% of the company from pollster John Zogby last year. More

IBOPE Deal Heralds Expansion for Affinity

New York-based Affinity, which specialises in syndicated print measurement and accountability tracking, has announced a partnership with Latin American research firm Grupo IBOPE. More

IBOPE Buys Majority Stake in Zogby International

US pollster John Zogby has sold a 51% stake in his firm Zogby International to Brazilian research agency IBOPE, with an option to sell the rest of the firm in five to nine years' time. More

WPP and IBOPE Swap Assets

Marcoms giant WPP has sold Mediafax - its Puerto Rico-based media research agency - to Brazilian media, market and opinion research specialist IBOPE. In return, WPP has increased its shareholding in three IBOPE businesses. More

WPP Satisfies Regulators with Nielsen Asset Swap

Nielsen and WPP have signed an asset swapping agreement. Nielsen will acquire WPP's half of AGBNielsen Media Research (AGBNMR), and in return, WPP will take over three of Nielsen's media services assets. More

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