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Repucom and IBOPE Launch LatAm Sports Research Arm

US-based sports broadcast measurement specialist Repucom has hooked up with Grupo IBOPE and Kantar Media joint venture IBOPE Media, to launch a sports research business in Latin America, excluding Brazil. More

IBOPE Zogby Rebrands as IBOPE Inteligência

IBOPE Zogby (formerly Zogby International) has been re-named IBOPE Inteligência, a name which the firm says better reflects its parent company IBOPE Group's geographic reach in the Americas and globally. More

IBOPE Rebrands Zogby for US Market Entry

Brazilian research agency IBOPE Group has rebranded public opinion polling and market research firm Zogby International in preparation for entering the US market, following its acquisition of 51% of the company from pollster John Zogby last year. More

IBOPE Deal Heralds Expansion for Affinity

New York-based Affinity, which specialises in syndicated print measurement and accountability tracking, has announced a partnership with Latin American research firm Grupo IBOPE. More

IBOPE Buys Majority Stake in Zogby International

US pollster John Zogby has sold a 51% stake in his firm Zogby International to Brazilian research agency IBOPE, with an option to sell the rest of the firm in five to nine years' time. More

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