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WPP-owned brand development and insight consultancy Added Value has appointed Lynne Gordon as Managing Director, based in its office in Johannesburg. More
WPP-owned brand development and insight consultancy Added Value has introduced a tracking tool called Activator, which it says delivers 'future focused' brand guidance to clients. More
US consumer insights firm Kelton has appointed brand strategy and research consulting specialist Courtney Rothstein as Partner, Brand Strategy in its New York Office. More
China-based brand development and marketing insight consultancy Oracle Added Value is to adopt the global brand name and logo of Added Value. More
WPP brand development and insight consultancy Added Value has appointed Kenneth Lee as Managing Director for China. More
Bart Michels, UK MD of WPP's brand development and insight consultancy Added Value, will take on the role of Global Chief Executive Officer from 1st July, replacing Janine Hawkins who is leaving the company. More
WPP's brand development and insight consultancy Added Value has appointed Sandrine McClure as a Director in its Paris office. More
Kantar subsidiary Added Value Saffron Hill has appointed former FutureBrand exec Carol Mok as Brand Development Director in its Singapore office. More
Brand development and insight consultancy Added Value has appointed Richard Prévost as a Business Director in its office in Johannesburg, South Africa, and says it has plans to extend its offering 'further into the African continent'. More
In the US, WPP-owned insights and innovation consultancy Added Value Cheskin has adapted its online qual platform AV-id to widen its coverage of the US Hispanic market. More
In the US, WPP-owned brand development specialist Added Value has changed the name of its consumer insights-based innovation consultancy Cheskin Added Value to 'Added Value Cheskin', to underline the firm's integration into the group. More
Brand specialist Added Value has combined the new role of Head of Global Clients with Bart Michels' existing position as UK Managing Director. The firm has also promoted Paul Cowper to the post of UK Deputy MD. More
Brand specialist Oracle Added Value has named ex-Illuminas MD Matthew Carr Deputy Managing Director of its Hong Kong office; and promoted Arthur Tam to the new role of Head of Talent Development, Greater China. More
WPP-owned brand specialist Added Value has named Steve Bale as non-Executive Chairman for the Greater China region, with a focus on building consultative relationships and strengthening the 'Oracle Added Value' brand. More
In the US, WPP-owned brand and marketing insight consultancy Added Value has made four new executive management appointments across its technology, intercultural, futures and qualitative practices. More
US-based innovation consulting firm Cheskin Added Value has appointed Martin Cerda, the founder of Hispanic research firm Encuesta, as Strategic Director in its Quantitative/Business Consulting division. More
Brand and marketing insight consultancy Added Value has announced four senior promotions, consisting of two newly created Offer Development roles and two moves from Europe to the US. More
In France, WPP's brand development and marketing insight consultancy Added Value has appointed Thomas Fratacci Managing Director, as CEO Jonathan Hall leaves to become Executive Vice President, Managing Director of Cheskin Added Value (USA). More
In the US, Cheskin Added Value has appointed Added Value France Chief Exec Jonathan Hall as EVP, Managing Director, while announcing that CEO and co-founder Darrel Rhea is leaving to 'pursue his passion for organizational consulting'. More
US-based innovation consulting firm Cheskin Added Value has introduced OpFinder; a tool that provides quantitative insight into new market opportunities, and helps clients develop the business case to progress new ideas. More
In France, brand development and marketing insight consultancy Added Value has appointed former Moët Hennessy client Mark Whiting as a Director. More
Brand specialist Added Value has strengthened its senior team in North America with three appointments. Steve Diller and Steve Rowe move in from elsewhere in the group as SVP, Brand Development & Innovation and VP, Brand Development & Innovation respectively; while Aliza Pollack joins as VP Qualitative. More
WPP agency Added Value is launching three new initiatives to help clients address strategic marketing questions facing their business and brands. The first, AV-id(TM), uses the principles of social networking to help clients develop and refine conceptual marketing ideas in real time. More
WPP's brand and insight specialist Added Value has agreed to acquire a 51% stake in SE Asian full service agency Saffron Hill Research. Terms were not disclosed. More
In the UK, Kantar-owned brand and insight agency Added Value has transferred Paul McGowan to its newly created position of Chief Marketing Officer, to lead an investment programme across its network of international offices. More
In the UK, Kantar-owned brand and insight agency Added Value has created an interactive board game, to enable marketers and brand managers to define true brand character and help them better inform the creative brief, and evaluate competitors' communications. More
UK-based brand and insight agency Added Value has appointed Janine Hawkins as Global CEO, replacing Angus Porter who is leaving to take up the position of Group Strategy Director with Thomas Cook Group from 1 June. More
WPP's brand development business Added Value has acquired US-based consultancy Cheskin. Cheskin Added Value will retain a high degree of autonomy with Darrel Rhea maintaining his leadership role as CEO. More
Brand development and consulting firm Icon Added Value (IAV), part of WPP's Kantar division, has relaunched its offering in South India and appointed Praveen Ramachandra, Business Services Director, as head of the region based in Bangalore. More
Senior UK marketer Angus Porter today becomes Global CEO of the Added Value Group, WPP's marketing insight agency. Porter, who oversaw the rebrand of bank Abbey and has also worked for BT and Mars, will report to Eric Salama, Kantar's Chairman. He replaces Tamara Ingram, now CEO of ad agency Grey. More
Tamara Ingram has left WPP-owned research group Added Value, of which she was Global CEO for the last 18 months, to head up WPP's ad agency Grey UK. Ingram was CEO of Saatchi & Saatchi from 1995 to 2002 and thereafter briefly of McCann-Erickson in the UK. More
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