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Netherlands-based online research and marketing analytics firm MetrixLab has appointed former GfK exec Ian Davis as Senior Client Director for Financial Services, based in its UK office. More
Following a High Court settlement, Millward Brown has received public apologies from MetrixLab and its UK MD Angela Morgans, over the passing of confidential information. More
Netherlands-based online specialist MetrixLab has added a digital analysis and reporting tool to its insights platform, to enable users to access survey data early in the fielding process, and track or manipulate this data after the study closes. More
Consumer insights specialist Macromill has appointed Shinichiro Oka as Chief Human Resources Officer, based in Tokyo, while Mark Sidell joins the firm as Chief Operating Officer, based in the United States. More
Online insights and analytics specialist Macromill-MetrixLab has agreed a joint venture with emerging markets-focused mobile marketing firm TTC Mobile, bringing the latter's panels into the former's sample ecosystem to massively extend its global reach. More
Online specialist MACROMILL-MetrixLab has appointed Scott Ernst as Chief Executive Officer. He replaces Han De Groot, who will remain as a member of the Board and provide advice to the leadership team on portfolio choices and strategy. More
Netherlands-based online research and marketing analytics firm MetrixLab has appointed three new client directors at its offices in the UK. More
Netherlands-based online research and analytics firm MetrixLab has introduced a benchmarking solution called Mobile Norms, as part of its mobile-in-mobile copy testing offer. More
Netherlands-based online research and marketing analytics firm MetrixLab has appointed former GfK and TNS senior exec Kimberly Bastoni as EVP North America. More
Online research and marketing analytics firm MetrixLab has introduced a device agnostic package testing solution called COMPACT, allowing users to analyse packaging designs. More
Tokyo-based online specialist Macromill has opened a new office in Singapore, where it has appointed former Millward Brown exec Rob Valsler as Managing Director in charge of the Southeast Asian team. More
Japanese-based online specialist Macromill has appointed IBM veteran Kuniko Ogawa as Chief Technology Officer and former General Electric exec Teruaki Kido as Chief Financial Officer. More
Japanese-based online specialist Macromill has announced the opening of an office in Mexico, led by Ricardo Cuéllar who joins as Managing Director for the region. More
In Japan, consumer insights specialist Macromill has reported a 44% increase in 2014 revenue to 25 billion Yen (EUR 178m), reflecting its recent merger with Netherlands-based online research and analytics firm MetrixLab. Sales for the period were 31 billion yen (EUR 214m). More
Japanese online specialist Macromill has merged with Netherlands-based online research and analytics firm MetrixLab. The combined firm will now operate under the Macromill brand, and has plans to open new offices in Southeast Asia, the Middle East and Russia. More
Netherlands-based online research and marketing analytics firm MetrixLab has opened a new office in Sao Paulo, Brazil, focused on South American regional clients. More
Global consumer insights and marketing analytics provider MetrixLab has appointed digital and media research specialist Angela Morgans as Managing Director in the UK. More
Netherlands-based online research and marketing analytics firm MetrixLab has fully integrated MarketTools and CRM Metrix into its global network, and announced that all fifteen offices in the US, Europe, and Asia will now operate under the MetrixLab brand name. More
Netherlands-based online research and marketing analytics firm MetrixLab has launched a big data joint venture with marketing intelligence experts Edwin Kooge and Natasha Walk. More
Netherlands-based online research and marketing analytics firm MetrixLab has acquired a majority stake in fellow Dutch firm Oxyme, a social media analytics specialist. Terms of the deal were not disclosed. More
Netherlands-based online research and marketing analytics firm MetrixLab has reported a 22% increase in annual revenue to EUR 49m ($67m), with revenues up 25% in the UK. More
MR software and services firm MarketTools has acquired mobile research specialist RawData, which provides a service to passively track consumer behavior across multiple media platforms. Terms of the deal were not disclosed. More
Rotterdam, Netherlands-based online research firm MetrixLab has agreed to acquire a stake in US firm Precision Sample, whose panels will be integrated with the former's MarketTools sample ecosystem. More
Netherlands-based online researcher MetrixLab has opened a new office in Shanghai, China - led by former Ipsos leader Edwin Song - from where it will focus on Chinese and regional clients. More
Online research software and solutions provider Confirmit has acquired the CustomerSat enterprise feedback management software business - previously owned by MarketTools - from investment house TPG Growth. Terms of the deal were not disclosed. More
Rotterdam, Netherlands-based online researcher MetrixLab has announced the acquisition of San Francisco-based MR software and services firm MarketTools Research Solutions Inc., from current owner TPG Growth, for an undisclosed sum. More
European online consumer researcher MetrixLab has promoted Andy Habgood to the post of Managing Consultant, to lead the firm's UK Brand, Media and Advertising division from its offices in London. More
European online consumer researcher MetrixLab has acquired digital marketing analytics specialist CRM Metrix, which operates from offices in Paris and New York. Terms of the transaction were not disclosed. More
European online market research agency MetrixLab has appointed former Millward Brown leaders Graham Kerr and Michelle de Montigny as consultants in its US operation in New York. More
Netherlands-based online market research agency MetrixLab has appointed former Kantar Worldpanel director Chris Kingsland to lead its NPD & Innovations division in the UK. More
Netherlands-based online market research agency MetrixLab has strengthened its International Media and Advertising business unit by expanding into the US market. More
In The Netherlands, online market research agency MetrixLab has appointed former Research International VP Alexander Kleijngeld to spearhead the international expansion of its NPD & Innovation unit. More
Online market research agency MetrixLab has developed a new eye-tracking technique to measure how people look at entire web sites. More
The venture capital company run by the founder of Big Brother and Deal or No Deal producer Endemol has taken a 30% stake in European online MR agency MetrixLab. More
European online research agency MetrixLab has boosted its UK team with the appointment of former Synovate Director Darren Lewis, as Managing Consultant NPD. More
European online MR agency MetrixLab increased revenues 76% to €14.5m in 2007 and is anticipating further growth to €19m in 2008 and €27m in 2009. To support this organic growth, the firm is planning to hire up to 40 new MR professionals this year, and expand with a US office in 2009. More
Online agency MetrixLab has acquired web site and software usability research specialist 2C in the Netherlands. More
European online MR agency MetrixLab has appointed Sam Latifi to head up its Automotive Business Development and New Product Development team. More
Ambitious online agency MetrixLab has announced that its revenue and profit before tax more than doubled in 2006, to Euros 8.2m and Euros 3.3m respectively. The firm hopes to use strong organic growth and acquisitions to hit the Euros 50m revenue mark by 2009. More
Hi-tech agency Metrixlab has announced 'sensational' results for an 'online eye tracking' tool which uses mouse movements to measure the attention paid to a web page by users. The firm says large scale validation of the method at Groningen University shows a 0.9 correlation with 'traditional' eye tracking. More
Independent European online agency MetrixLab has acquired London-based QuickWise Ltd, a specialist in high quality ad hoc brand research. More
European online research agency MetrixLab has launched a new quantitative online advertising pre-test product. The tool is designed to assess the impact on a brand, rather than simply measuring the number of views or clicks. More
European online research agency MetrixLab added another 1 million Euros to its turnover in the third quarter of this year, representing a 71% increase compared with the same period last year. The company's net profits grew by 44% over the same period. More
European online research agency MetrixLab is opening a new London office, with Roy Patel, formerly of Nielsen//NetRatings, as its UK Commercial Director and Nathalie Vaandrager from Kraft Foods as a Senior Business Consultant. More
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