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Bruce Friend has resigned from his role as President of Ipsos OTX MediaCT and will leave the company after ten years, to return to the client side or work in a smaller provider company. More
Ipsos OTX MediaCT has promoted Ben Spergel to SVP, Television Insights. He remains Product Manager for the major tracking study TV Dailies. More
In the US, Ipsos' digital and media specialist arm, OTX MediaCT has appointed Robert Lightner as EVP in charge of its video game research business. He will be based in San Francisco, where he will also serve as local company lead. More
In the US, Ipsos OTX MediaCT has appointed Eric Villain to the newly created role of President, Media & Technology, to lead a team unifying these previously separate specialisms. More
In the US, Ipsos OTX MediaCT - which specializes in the media, content and technology sectors - has moved former OTX Europe head Ian Wright to the position of Executive Vice President of Corporate Development. More
In the US, Ipsos has moved former OTX COO David Shanker to lead its specialist data and delivery division Ipsos Observer as Global President. More
In the US, Ipsos has launched the Open Thinking Exchange - a new organization dedicated to 'opening the exchange of ideas and information between marketers and their consumers'. More
Ipsos OTX MediaCT has teamed up with media firm Future US to create a microsite which offers marketers and consumers insight into the purchasing behaviour and gameplay habits of gamers across the US. More
In a move sure to delight creative purists, entertainment research specialist Ipsos OTX MediaCT has opened a 'Script Evaluation Division' within its Worldwide Motion Picture Group, to assess the potential playability and marketability of films at the script stage. More
In the US, media and entertainment research veteran Bruce Friend has been named President of the newly formed Ipsos OTX MediaCT business unit. More
More work for the lawyers of recently acquired leading edge agency OTX: now co-founder Kristin Luck is suing the firm for money she claims she is owed relating to its sale to Ipsos earlier this year. More
In the US, OTX is suing former employee Kevin Goetz, who left the firm earlier in the year to set up his own consultancy. In an initial ruling* on an application to stop Goetz from using OTX norms data, Judge James Chalfant has accepted assurances it will not be used while the case proceeds. More
Kevin Goetz has quit OTX, where he was President of the Worldwide Motion Picture Research Group, to start his own research, marketing and consulting firm, Screen Engine LLC. Vincent Bruzzese fills his place at OTX, which says it is planning expansion. More
Ipsos has acquired LA-based hi-tech entertainment research specialist OTX (Online Testing Exchange) for an undisclosed sum. More
Hi-tech entertainment research specialist OTX has formed a new research practice focusing on youth and families, and appointed Donna Sabino to lead it as Senior Vice President of Kids and Family Insights. More
Hi-tech researcher OTX (Online Testing eXchange) has integrated the simulated moderator software Socrates into its AdCEP pre-testing product, which measures how emotion, message and context impact the performance of advertising. More
Hi-tech researcher OTX (Online Testing eXchange) has hired Howard Ballon as EVP Managing Director OTX West and Jim Nyce as EVP Managing Director OTX East. Both will report to Bruce Friend, President Client Development. More
Hi-tech researcher OTX (Online Testing eXchange) has launched a new business intelligence tool and tracking service which aggregates consumer data on hundreds of games on a weekly basis, and forecasts future consumer behaviour around each title. More
In the US, movie community platform Flicketz and research agency OTX have partnered to launch a movie ranking system which combines the influence of critics' reviews with word-of-mouth audience feedback. More
Hi-tech researcher OTX has launched a new sampling engine, OTXCortex(sm), promising high quality data, new levels of security and an improved survey-taking experience for consumers. More
US-based consumer research firm OTX (Online Testing eXchange) has upgraded its service for measuring ad effectiveness, to aid advertisers with channel planning and evaluation of integrated multi-media ad campaigns. More
OTX Europe has hired Andy Davidson as Director. He will lead the company's trends and youth specialisms and strengthen the Media, Entertainment & Insight division. More
US-based OTX (Online Testing eXchange) has promoted Aaron Paquette from VP to Senior Vice President, Media and Entertainment Insights at the firm's LA office. More
2007 was a mixed bag for US research providers, some reporting impressive growth and others struggling, according to figures in the latest Honomichl 50, just out. Overall, growth was a respectable 6%, the mean of the two previous years, achieved despite a US workforce reduction of c.1,300 among the top 50 firms. More
US-based global research firm OTX (Online Testing eXchange) has partnered with Mexican research and public opinion agency RVOX to work together on large scale custom pan-American and global projects. More
OTX (Online Testing eXchange) has announced the expansion of its International Film Tracking service to cover Russia and China, giving clients weekly reports on consumer awareness of and interest in feature film releases. More
Graham Saxton has left MTV Networks to take up an MD role at OTX (Online Testing eXchange). He will head the Media and Entertainment Insights International Division, with a remit for rapid growth of its syndicated and custom research products. More
Hi-tech researcher OTX (Online Testing eXchange) has added five senior executives, apparently the prelude to a major offensive. The hires include Bruce Grey Tedesco as Chief Research Officer and four others at VP level or above. More
Consumer research and consulting firm, OTX (Online Testing eXchange), has hired Dave Kaye from Flamingo International, to head its newly launched qualitative arm in Europe and Asia. More
US provider OTX (Online Testing eXchange) has appointed David Shanker, previously of IRI, as its new COO and promoted Bruce Friend to President of Media and Entertainment Insights. The company is growing rapidly, rising to 22nd in the Honomichl Top 50 in just 6 years of operation. More
Online Testing eXchange (OTX) is this week launching a new Home Entertainment Monitor in the UK, France, Germany, Australia, Japan and the USA. The weekly tracker aims to give DVD marketers and planners accurate and timely data to define their key audience, forecast sales, and optimise marketing plans. More
Research providers Online Testing eXchange (OTX) and Market China, Inc. (MCI) have announced they will collaborate to offer surveys via 120,000+ Internet cafes in urban and suburban areas throughout mainland China. More
OTX (Online Testing eXchange) has launched an ad testing suite, MediaCEP(TM), based around the CEP(TM) Test (Cognitive and Emotive Power), which measures the strength of a consumer's emotional response to an ad. More
Online research specialist Online Testing eXchange (OTX) has signed a deal with advertising consultant Robert Heath to work on developing pre- and post-testing advertising products, incorporating Heath's theories of 'low-attention processing'. The company promises a new offer for clients 'in the coming weeks'. More
US-based Internet research agency OTX (Online Testing eXchange) has opened its first European office in London. Ian Wright, a former board director at Ipsos UK, will lead the company's European operations. More
Two international products have made their French debuts. MR and information giant Experian has launched its consumer classification system, Mosaic, in the country, categorising consumers into 14 social groups and 52 types; and movie tracker Online Testing eXchange (OTX) is another recent arrival. More
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