Millward Brown has acquired ID Consultores, one of the top five MR agencies in Argentina, which has been its licensee since 1995. More
US CEOs are more likely to rely on their intuition than on data-driven analyses and quantitative information when making business decisions, according to the 6th annual CEO survey by PRWeek magazine and global public relations and public affairs firm Burson-Marsteller, conducted by Millward Brown. More
Millward Brown has appointed Andy Greenfield, currently CEO of its North American qualitative division Greenfield Consulting Group, to oversee all its qual services worldwide. He also joins the firm's main Board. More
Millward Brown owned Dynamic Logic yesterday announced the appointment of Jean Robinson as President. Ms Robinson joined the company in 2002 as Chief Financial Officer, where she managed the financial, legal, human resources, and administrative departments. More
Millward Brown has opened a first Swiss office, in Geneva, to be headed by Sana Carlton and Martine Rebours. Carlton was previously Global Account Co-ordinator based in the group's Madrid Office. Rebours will add the role to her existing duties as TGI Director for France. More
Gregg Peterson, formerly Executive VP at Millward Brown, has joined Indian MR outsourcing company Ugam Solutions, with the same title. Peterson will be responsible for building and managing the company's international operations capabilities. More
Sue Elms has stepped up to lead Millward Brown's Global Media Practice, with the title of Executive Vice President. She joins from Carat Insight where she spent five years as MD, a role now filled by her former Deputy Mark Greenstreet. More
Millward Brown has opened a new office in central Chicago for itself and its division, Dynamic Logic. Senior VP Brian James, who previously worked out of Millward Brown's Naperville, IL, head office, will head the MB team in the new location, while MD Chris Borchert will lead the Dynamic Logic group. More
A study released recently in the USA finds consumers who own digital video recorders (known as DVRs or PVRs) remember TV ads as well as those who watch programming live. The study was paid for by the four largest US networks, and conducted by Millward Brown. More
Millward Brown and Dynamic Logic - the online research company it acquired earlier this year - are launching a new online copy testing tool, called DigitalLink. The jointly developed product is designed to evaluate the effectiveness of online ads before they are launched. More
Millward Brown has announced the acquisition of Dynamic Logic, a US agency known for its online advertising and marketing campaign evaluation, and for cross media measurement. The two have worked together in a strategic partnership for the last two years. More
Millward Brown has promoted Eileen Campbell to the newly created position of President, Global Development, effective June 1st – she also becomes Chairman of MB North America. Mary Ann Packo steps into her shoes in North America while Fabian Hernandez also take on additional responsibilities. More
Millward Brown has announced several promotions and appointments in its e-Perspectives newsletter, including Burt Leiman as MD for Greenfield Consulting Group and Monica Garcia as Head of the new Business Development Unit at Millward Brown Mexico. More
Millward Brown has announced several top level US promotions and appointments in its ePerspectives newsletter. Mary Ann Packo has been promoted to President, Millward Brown USA, Anne Baker joins as Director of Global Training and Natalie Danysh becomes MD of the recently acquired Greenfield Consulting Group. More
Millward Brown has appointed brand marketing authority Dr. Joanna Seddon to the position of Executive Vice President, to lead a new global unit offering clients strategic recommendations with demonstrated financial impact. Long-time Millward Brown executive Andy Farr has been appointed Chief Research Officer of the unit. More
Millward Brown has just announced the acquisition of Massachusetts-based strategic marketing research and consulting firm, Marketing and Planning Systems, better known as MaPS. More
Millward Brown has announced senior appointments in North America and China. Irma Gonzalez-Clark becomes a Vice President and will lead the US Multicultural Practice, while Cindy Whiteway joins MB IntelliQuest, also as a VP. Michael Walkowiak has been appointed Head of Millward Brown China. More
Millward Brown and Invoke Solutions have announced an extension of their existing relationship in North America. Due to growing client demand, the two companies, who joined forces in July 2003, will now enter into an exclusive partnership. More
Millward Brown has this week announced the addition of two executives to its North American staff. Gordon Wyner joins as the new executive vice president of North American strategy, and Mary Ann Packo joins as executive vice president, chief client and marketing officer. More
Millward Brown has just acquired Connecticut-based Greenfield Consulting Group, North America's leading qualitative research consultancy. More
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