Nielsen has launched Mobile-PRIZM, a new product that combines the company's consumer segmentation and mobile media targeting tools, to help advertisers target mobile audiences more effectively. More
In the US, population segmentation specialist Nielsen Claritas has partnered with retail buying consortium Nationwide Marketing Group, to analyze customer data from select Nationwide member retailers. More
Claritas has announced the release of PRIZM NE Consumer Electronics Monitor (CEM) Profiles, a new information product combining PRIZM NE lifestyle segmentation with survey data to paint a broad picture of consumer electronics purchasing behavior. More
Consumer research agency Scarborough Research has become the second company in two weeks to announce the integration of data from Claritas segmentation products into its services. Data from ConneXions and P$YCLEŽ NE will provide more consumer detail in the financial and telecoms sectors. More
Online competitive intelligence service Hitwise has announced an upgrade to its online audience targeting system, Lifestyle V2.0. The new release promises marketers easier identification of top performing and niche sites that attract their most desirable customers, as well as faster visitor profiling. More
US marketing information company Claritas has launched PRIZM NE Restaurant Audit Profiles, an information product that combines the company's PRIZM segmentation system with an industry-specific survey to identify which segments are most likely to eat at certain types and brands of restaurants. More
VNU has announced a major program to co-ordinate the business units of its Marketing Information (MI) group and centralise marketing, IT and NPD functions. Steven M. Schmidt becomes President and CEO of the group, which includes ACNielsen, BASES, Spectra, Claritas and ACNielsen HCI. More
US marketing information company Claritas has introduced a new product, PRIZM TV Profiles, that combines data from its PRIZM NE lifestyle segmentation system with TV viewing information from Nielsen Media Research's People Meter service. The launch follows Nielsen's announcement that US TV viewing is higher than ever before. More
Market analysis and segmentation specialist Claritas Inc. has appointed Alisa Judge as Vice President of Human Resources. She previously held senior HR positions at GKN, Invitrogen Corp and Advanced Marketing Services, Inc. More
The last few days have seen the announcement of a number of new segmentation products and services by US companies. Three of them, from FGI Research, Burke and Claritas, are detailed here for readers of DRNO. More
Claritas has this week announced the formation of a new advanced analytical services division called Integras, specialising in high-end location research and customer analysis for marketing. More
American Claritas has this week taken over the operating rights of the Chicago-based National Research Bureau (NRB). The acquisition of the US shopping centre data company represents a positioning of Claritas as the definitive source of retail real estate information across the States. More
Claritas Interactive, the email marketing division of Claritas Europe, has re-launched its consumer-facing website, emailinform.com. Developed in conjunction with High Street names, the site now offers discounts, vouchers and special offers in return for information on consumers' lifestyles and interests. More
Claritas, a provider of marketing information and target marketing services, has launched MyBestProfiles, the fourth website in its continuing series of sites designed to provide access to marketing information. The other three sites are MyBestProspects, MyBestCustomers and MyBestLists. MyBestProfiles provides access to consumer lifestyles and purchasing habits. More
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