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In the US, WPP-owned insights and innovation consultancy Added Value Cheskin has adapted its online qual platform AV-id to widen its coverage of the US Hispanic market. More
In the US, WPP-owned brand development specialist Added Value has changed the name of its consumer insights-based innovation consultancy Cheskin Added Value to 'Added Value Cheskin', to underline the firm's integration into the group. More
In the US, WPP-owned brand and marketing insight consultancy Added Value has made four new executive management appointments across its technology, intercultural, futures and qualitative practices. More
In France, WPP's brand development and marketing insight consultancy Added Value has appointed Thomas Fratacci Managing Director, as CEO Jonathan Hall leaves to become Executive Vice President, Managing Director of Cheskin Added Value (USA). More
In the US, Cheskin Added Value has appointed Added Value France Chief Exec Jonathan Hall as EVP, Managing Director, while announcing that CEO and co-founder Darrel Rhea is leaving to 'pursue his passion for organizational consulting'. More
WPP's brand development business Added Value has acquired US-based consultancy Cheskin. Cheskin Added Value will retain a high degree of autonomy with Darrel Rhea maintaining his leadership role as CEO. More
US research and consulting firm Cheskin has hired Jim Martin as Executive VP and Business Development Director in its New York office. He will be responsible for developing the company's innovation consulting practice, and will manage consumer goods and technology accounts. More
Whatever your views of Chelsea Football Club and their current fortunate position, you'll now have to concede that blue is most definitely the colour. All 17 countries in a recent survey by US consulting and strategic research firm Cheskin, from China to Brazil via Sweden, voted blue their favourite colour by a large margin. More
A new study of corporate innovation in the US sheds light on the influence of innovation leaders, and the extent to which their job functions dictate the choices they make for the direction of the company. The report, by strategic consulting and research firm, Cheskin and the international design firm, Fitch:Worldwide, is available for free online. More
US strategic consultancy Cheskin has announced the retirement of principal Betty Ann Korzenny and a change of role for co-founder Felipe Korzenny, who is the newly appointed Professor of Communication at Florida State University but will continue as a consultant to the company. More
Cheskin, the US market research and consulting firm, is planning a new range of titles in its forthcoming Market Insight Series. These are designed to provide companies with overviews of the key consumer trends in evolving or emerging US markets as well as providing the strategic recommendations needed to capitalise on them. More
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