US firm IHS, the new owner of automotive researcher R.L. Polk, has reported results for the quarter ended February 28th 2014, with revenue up 37 percent to $524m, including organic revenue growth of around 5 percent. More
Automotive market intelligence firm Polk has launched what it claims is the world's largest and most complete resource for vehicle aftermarket research. More
Former investors in automotive researcher R.L. Polk & Co. have launched a putative class action claiming that the company's controlling shareholders gave them insufficient information at the time of a 2011 share buyback program. More
US information and analytics firm IHS Inc is to acquire automotive research specialist R.L. Polk & Co. for $1.4bn. The deal will be funded 10% by equity and the remainder in cash. More
Automotive information specialist R.L. Polk has brought in advisors to explore 'strategic growth opportunities' including a possible sale or IPO, or acquisitions of its own. More
In the US, multi-screen measurement specialist Rentrak has partnered with auto market intelligence firm Polk to integrate the latter's consumer purchase behavior info - including vehicle make and model by auto segment - into the former's TV database ratings system. More
Auto research specialist R. L. Polk & Co has appointed Anthony Pratt as Director of Forecasting, Americas, responsible for showcasing, selling and delivering forecasting products, services and business intelligence across the US marketplace. More
In the US, automotive research specialist Polk has launched a web-based Loyalty Analytics Tool giving clients access to its suite of US automotive loyalty information through a secure online portal. More
In the US, automotive information specialist Polk and online targeting firm DataLogix have extended their relationship to provide 'real-world' segmentation-based online reach and measurement. More
In the US, auto research and information specialist Polk has completed the move of its corporate headquarters and 450 employees to a smaller location in Southfield, Michigan, which it says is more efficiently designed to accommodate the same number of staff. More
Auto research specialist RL Polk & Co has announced plans to move its corporate headquarters across town in Southfield, Michigan, bringing all its employees in the area into the one location. More
In the US, automotive research specialist R.L. Polk & Co has partnered with online targeting firm DataLogix to enable auto companies and dealers to address online audiences based on their real-world purchasing behavior. More
In the US, automotive research specialist R. L. Polk & Co. has introduced a segmentation system tying in with the much-discussed 'Cash for Clunkers' vehicle disposal initiative. More
US automotive research agency RL Polk & Co is rolling out an online version of its National Vehicle Population Profile (NVPP) data, through a portal which offers clients easier, faster and broader availability of vehicle statistics. More
In the US, automotive research agency RL Polk & Co has promoted Kendra Rawls to SVP and MD Global Sales Operations for Polk Global Automotive. She leads the newly-formed sales operation which includes around 450 professionals. More
Automotive specialist RL Polk & Co has extended the reach of its PolkInsight tool to Europe. The tool provides access to a wide range of European auto information for analysts and marketers working in the sector. More
US-based automotive research agency RL Polk has released commercial vehicle registration data for China, split for the first time by locality and other variables. More
In the US, automotive research agency RL Polk has hired Mark Seng as VP – Aftermarket and Commercial Vehicle, to strengthen the group's expansion in these two markets. More
Auto specialist RL Polk has formed an advanced analytics division and appointed Lionel Yron to lead it. The firm has also hired Dan Zetu as Analytic Consultant and Bruce Giffin as Manager of Corporate MR for its Industry Analysis group. More
Sector specialist R. L. Polk & Co., together with partners The Cobalt Group and Yahoo!, has announced results for the 2007 Dealer eBusiness Performance Study, billed as 'the largest research initiative in the automotive industry'. More
Automotive research specialist R.L. Polk has agreed to acquire a majority interest in ROADTODATA, a supplier of real-time automotive price and specifications data with operations in Europe, South America and Australia. More
Michigan-based R. L. Polk & Co. has unveiled a service to help manufacturer clients through the critical months of new or redesigned vehicle launches. More
Automotive research specialist R.L. Polk & Co has launched its Commercial Vehicle Loyalty Analysis solution, which provides metrics that enable truck and engine manufacturers to better understand the loyalty of their customer base and analyse growth opportunities. More
R. L. Polk & Co., fresh from an acquisition announcement on Friday, is to launch an Internet lead scoring product for the online automotive retailing industry, combining its predictive modeling and analytic capabilities with its in-depth market data . More
US-based provider R. L. Polk & Co has acquired the Automotive Information Centre (AIC), a division of online automotive retailer Autobytel, which produces company data on all major vehicle manufacturers and suppliers. More
Automotive research specialist R. L. Polk & Co. has hired Alice Miles as Vice President, Global Data Acquisition. She was previously Director, Corporate Business Strategy for Ford Motor Company. More
US-based automotive researcher R. L. Polk & Co. has appointed Walter Rothschild as VP, Global Marketing & Product Strategy. As a member of the Global Leadership Team he will report to Joe Walker, president, Polk Global Automotive. More
The Internet is the most important information tool for first-time vehicle buyers, according to new research from the Polk Center for Automotive Studies. The study states that TV, radio and newspapers have been rendered 'nearly obsolete'. More
Automotive specialist R. L. Polk & Co has appointed four executives to management positions for its European operation. Kendra Rawls is MD for Europe and Dominic Clare is Director of Product Strategy, while Todd Fleischhauer and Markus Fromgen take the role of Country Director for the UK and Germany respectively. More
US-based R. L. Polk & Co. has launched the Polk Center for Automotive Studies, promising findings within 48 hours of a study's inception through a combination of rapid survey development and 'instant-response technology'. More
US registrations for new hybrid vehicles rose 81% to 83,153 in 2004, according to R. L. Polk & Co, with the Toyota Prius (64%) and Honda Civic (31%) still getting the lion's share. Meanwhile research from ACNielsen shows China's automotive market on a plateau, despite rising private car sales. More
Automotive specialist R. L. Polk & Co. has announced two senior appointments. Cristina Foster becomes VP of Polk's Ford OEM team and Joseph Graczyk Jr. VP of the DaimlerChrysler OEM team. More
Automotive researchers R. L. Polk & Co. have launched Used Truck MarketView, providing an unprecedented level of detailed information on resales of commercial vehicles. More
Ford Motor Company and General Motors Corporation had the highest levels of automotive customer loyalty in early 2004, according to R. L. Polk & Co's mid-year consumer loyalty rankings. The results are published as a precursor to the Polk Automotive Loyalty Awards, held annually in Detroit. More
Automotive specialist R. L. Polk & Co. has appointed Steve Flinker as Managing Director of its Australian company. He will be based in Melbourne and will report directly to Kevin McCann, Senior Vice President, Asia-Pacific. More
Ford, Toyota and Chevrolet are establishing themselves as the leading brands among the increasingly influential Hispanic American market, with 44% of new vehicle registrations between them, according to automotive specialist R. L. Polk & Co. More
Automotive specialist R. L. Polk & Co. has appointed Kevin McCann, formerly a regional MD at Volkswagen Group, as Senior Vice President, Asia-Pacific. He will be based in Beijing and will report directly to Chairman, President and CEO, Stephen Polk. More
Automotive research specialist R. L. Polk & Co. has appointed Patricia Gaulin as vice president, Toyota OEM team. Gaulin will be responsible for directing the overall profitability of Toyota within Polk's OEM organization by managing the development and delivery of products and services. More
American men prefer fast and powerful vehicles and women practical ones. OK, so now we'll try and tell you something you don't know, based on an annual survey by R. L. Polk & Co - starting with the fact that three of the men's top 5 models are German and three of the women's are manufactured by Saturn. More
It's been a busy time for automotive research announcements. This afternoon DRNO provides summaries of four recent stories covering customer loyalty and retention, hybrid and diesel development and the Harris Interactive® Automotive Panel. More
Polk & Co has created a new product for all automotive researchers with the launch of its Polk-Media Metrix Automotive Internet Intelligence Report. This unique source should usefully combine the company's automotive statistics with Internet usage and demographic data from Jupiter Media Metrix. More
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