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Jon Penn Named NRG CEO

Just weeks after Nielsen's entertainment research subsidiary NRG was acquired by Mark Penn's investment company Stagwell, former PSB leader Jon Penn has been named as NRG's new Chief Executive. More

Penn's Investment Company Buys Nielsen Ents Unit NRG

In California, Nielsen has sold its entertainment research subsidiary NRG to Stagwell Group, the investment company formed recently by Mark Penn, co-founder of Penn Schoen Berland. Terms were not disclosed. More

Nielsen Opens BASES Unit in Delhi

Nielsen has opened a BASES office in Delhi, its second Indian location, from which it will provide new product research and forecasting services to the consumer packaged goods sector. More

Middle East Base for BASES

Nielsen is expanding its new product sales forecasting business BASES into the Middle East, with the establishment of a group in its United Arab Emirates office. More

New MD for Nielsen NRG

Nielsen's film and home entertainment specialist NRG (National Research Group) has appointed veteran film marketing executive Robert Schulze as Managing Director, International. More

Nielsen Integrates NRG with BASES

Nielsen's film and home entertainment specialist NRG (National Research Group) has become part of the firm's BASES division, which provides new product optimization, marketing plan simulation capabilities and sales forecasting. More

Nielsen Body Starts Measurement Review

In the USA, The Council for Research Excellence has announced that it will soon begin its first detailed study into one of the fundamentals of television audience measurement – the quality of the research samples from which the ratings are drawn. More

Online Appointment

Entertainment information specialist Nielsen Entertainment has named Kaye Popofsky Kramer as Vice President, Online Research for Nielsen NRG. More

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