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Acxiom subsidiary LiveRamp has announced agreements to acquire Arbor and Circulate, two companies working with people-based data to help clients' marketing, for a total of around $140m in cash and $50m in Acxiom stock. More
US-based big data specialist Opera Solutions has partnered with enterprise data and analytics firm Acxiom, to offer clients a deeper understanding of their customers. More
Enterprise data and analytics firm Acxiom has partnered with marketing software firm Pointlogic, recently acquired by Nielsen. Acxiom's audience data will be integrated with Pointlogic's media planning and buying solution Commspoint. More
Data and marketing services firm Acxiom has announced a partnership with independent Australian research company Roy Morgan, helping marketers to find and target their most valuable audiences on Facebook. More
In the US, enterprise data and analytics software firm Acxiom has appointed former Nielsen exec Jeremy Allen as President of its $445m Marketing Services division. More
In the US, enterprise data and analytics software firm Acxiom has appointed former Experian exec Rick Erwin as President and General Manager of its newly formed Audience Solutions division, which comprises the company's Data and Decision Sciences assets. More
Twitter has expanded its partnership with enterprise data and analytics company Acxiom, to offer its advertisers improved targeting capabilities. More
Business data specialist Acxiom has hired Peter Davis as Group Vice President, Global Consulting and Analytics; Chris Polishuk as Group Vice President, West Coast; and David Bonalle as Head of Digital Impact. More
Enterprise data and analytics firm Acxiom has announced a European-wide partnership with global media network Starcom Mediavest Group (SMG), sharing data and assisting entry into new geographical markets. More
Enterprise data and analytics company Acxiom is opening a new office in Austin, Texas, where it plans to recruit for up to 150 technology, engineering and operations positions. More
Enterprise data and analytics company Acxiom has hired American Express veteran Kerry Hatch as Chief Operating Officer, Global Client Services. More
Enterprise data and analytics company Acxiom has hired Starcom Media Vest Group's former EMEA Chief Digital Officer Ian James for the newly created role of European Managing Director. More
Enterprise data and analytics company Acxiom has sold its UK call centre outsourcing operation 2Touch, to European business process outsourcing provider Parseq. Terms of the deal were not disclosed. More
Enterprise data and analytics company Acxiom has agreed to acquire privately held customer data 'onboarding' specialist LiveRamp for around $310m in cash. It has also announced flat fiscal year 2014 revenue, at c.$1.1bn, and forecasts a 5% drop in fiscal 2015 as it exits its analog paper survey business in Europe. More
Digital measurement giant comScore has announced a partnership with enterprise data firm Acxiom, aimed at enhancing and accelerating their respective audience reporting and multi-channel marketing offers. More
Three analytics and insight providers - Martini, Acxiom and Ipsos Mendelsohn - have partnered to provide information about the media habits and lifestyles of affluent households in the US. More
Enterprise data and analytics firm Acxiom has announced a $600m refinancing initiative, which it plans to use to repay its existing $215m term loan and for other 'general corporate purposes'. More
Analytics software firm Acxiom has launched the Audience Operating System (AOS), a tool helping marketers to connect disparate data sources in order to profile and target consumers. More
Revenue from Acxiom's Marketing and Data Services division increased 4% to $160m in Q3 2012. Other divisions however fared less well, the group as a whole reporting a 3% drop to $273m. More
In the US, online measurement agency comScore has partnered with marketing analytics firm Acxiom to launch a tool which allows ad agencies and marketers to segment online and offline audiences through a system that groups consumers into 70 different 'lifestage' segments. More
In the US, customer data integration firm Acxiom has partnered with travel research agency DK Shifflet & Associates (DKSA) to provide travel companies with insights about the buying and travel behaviors of customers and prospects. More
US agency Acxiom has launched a new web-based tool, Personicx ANSWERS, to allow clients speedy analysis of the company's household-based consumer segmentation data. Clients will be able to generate their own personalised reports, charts and maps from the data. More
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