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New Jersey-based HCD Research has set up an Applied Neuroscience Laboratory Services unit, to help companies develop and install their own in-house neuroscience testing capabilities. More
US firm HCD Research has formed a new market research practice dedicated to chain and fast food restaurants, employing a mix of traditional and applied neuroscience methods. More
New Jersey-based HCD Research has set up a User Experience division, integrating applied neuroscience and traditional market research methods to understand UX and user behavior. More
Neuroscience specialist HCD Research has launched a product optimisation model, using three-dimensional 'Mood Mapping' - measurement and assessment of consumers' emotional responses based on unconscious physiological changes. More
Research technology provider Interactive Video Productions (IVP) has unveiled a 'Neuro Omnibus for Video Testing', allowing researchers to put their video in front of an audience of consumers and track their subconscious response. The Omnibus is supported by HCD Research. More
In the US, neuroscience research specialist HCD Research has partnered with testing lab provider IVP to offer integrated sensory research and user experience (UX) services. More
US-based HCD has launched a communications research service, Emcode Omni, combining applied neuroscience methods at a central location and online quant. More
In the US, HCD Research has introduced a suite of neuroscience-based video game research tools, which when combined with traditional research methods promise a 'comprehensive view' of respondents' non-conscious and cognitive responses to video game concepts. More
US-based marketing and communications specialist HCD Research has struck an agreement with sensory research specialist SENSANALYSIS, to co-develop and market products and services integrating neuroscience methods and qualitative 'multi-sensorial' research tools. More
US-based HCD Research has launched a video game research division, combining neuroscience tools and traditional research methods to probe consumers' subconscious and cognitive response to video game concepts; andh as hired game development exec Josh Drescher to lead it. More
US-based marketing and communications specialist HCD Research is introducing its integrated cognitive and applied neuroscience market research services across China. More
US marketing and communications specialist HCD Research has partnered with kids and families research, brand and product innovation firm PlayCollective, to provide a specialist service for clients targeting flavour and fragrance products at children and parents. More
US marketing and communications specialist HCD Research has introduced a cognitive and neuromarketing metrics solution, which links tools such as facial electromyography and galvanic skin response with eye tracking and qual and quant research. More
US marketing and communications specialist HCD Research has set up a business unit which will use integrated psychophysiology and traditional cognitive research tools to tailor campaign messages to the needs of professionals in political, policy and advocacy roles. More
US marketing and communications specialist HCD Research has opened a Flavor and Fragrance market research division, which will combine neuroscience tools with traditional methods to provide a view of both respondents' subconscious and cognitive response to stimuli. More
US marketing and communications specialist HCD Research has entered into a partnership with former Total Research methodologist Dr Steven Struhl to develop integrated biometric and market models. More
US marketing and communications specialist HCD Research has integrated biometric, eye tracking, and quant online research measures into its existing AdverTest concept testing tool, to obtain insights into consumers' reactions to all forms of media. More
In the US, the Missouri School of Journalism has partnered with HCD Research to conduct studies combining biometric and eye tracking measures to further understanding of consumer choices. More
In the US, HCD Research has launched a syndicated service to help pharma marketers qualitatively understand the sentiments of consumers and physicians towards their and their competitors' brands. More
US-based HCD Research has partnered with the Muhlenberg College Institute of Public Opinion (MCIPO) to measure voter sentiment in the run up to the forthcoming fall elections. More
In the US, marketing and comms specialist HCD Research has launched a new syndicated social monitoring service to help pharmaceutical marketers qualitatively understand consumers' and physicians' sentiment associated with their brands. More
US marketing and comms specialist HCD Research has added media mix modeling to its services for advertisers, with the aim of providing a 'holistic approach' to understanding and analyzing the impact of all advertising efforts and expenditures. More
New Jersey-based HCD Research has today announced the appointment of Peter Smith as Senior Research Manager, with a remit to expand the firm's direct-to-consumer research in the pharmaceutical sector. More
US firm HCD Research has formed a new division, HCD PAR (Public Affairs Research), to conduct web-based broadcast, print and direct mail advertising and communications research for public interest groups and political parties. HCD is a polling specialist based in Flemington, NJ. More
US marketing and communications specialist HCD Research is opening satellite offices in Hungary and China in order to work more closely with European and Asian suppliers and increase its international presence. More
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