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Visible Technologies Buys WPP's Cymfony

Social media insight specialist Visible Technologies has acquired WPP-owned competitor Cymfony for an undisclosed amount. The operation will now be led by former Cymfony President Richard Pasewark, following the resignation of Visible's CEO Kelly Pennock. More

European Premiere for Cymfony

WPP is launching its social and traditional media listening arm Kantar Media Cymfony in Europe, with the opening of a new office in London servicing clients this side of The Pond. More

Cymfony Rolls Out Syndicated Listening Solution

WPP social media specialist Kantar Media Cymfony has introduced the first of a series of syndicated solutions, focusing on the automotive sector. More

MB and Cymfony Pool Resources for 'Listening' Launch

Sister agencies Millward Brown and Kantar Media Cymfony have launched a suite of online listening tools, which merge the former's brand and communications research with the latter's analysis of social media and online discussion. More

Kantar Ramps Up Video Measurement Offering

WPP-owned Kantar has introduced a suite of video measurement and tracking tools, rolling out three new initiatives. More

TNS Rolls Out Social Media Tracking Model

In the US, TNS and its sister company Cymfony have partnered with FMCG client Emory University to demonstrate the effectiveness of a new tracking model, designed to prove how including social media in the marketing mix can yield better results. More

Kantar Firms Link for Social Media Insights

In the US, Millward Brown and its digital unit Dynamic Logic have partnered with Kantar sister-firm Cymfony, to integrate analysis of discussions on social media sites, blogs and message forums into their suite of digital, media and marketing solutions. More

TNS Cymfony Unveils PR Measurement Model

TNS Cymfony – which analyses market influence in social and traditional media – has introduced a model to help PR and communications professionals measure the impact of their work. More

New TNS Media Unit to Include Acquisitions

TNS has grouped several of its North American operating units into a new division, TNS media, with Dean DeBiase as CEO. TNS media intelligence and TNS media research join newly-acquired companies Compete and Cymfony to form the new entity. More

TNS MI Buy Brings Social Media Expertise

TNS Media Intelligence (TNS MI) has acquired market influence analytics company Cymfony, giving the research giant access to expertise in tracking and analysing the intersection of traditional and social media, such as blogs and social networks. More

Modulation for Cymfony

PR media measurement company Cymfony has shifted its focus towards the emerging field of consumer generated media (CGM) and says it will now specialise in 'market influence analytics'. More

Cymfony Adds Chief Marketing Officer

US media analysis and business intelligence firm Cymfony has appointed Jim Nail, formerly principal analyst at Forrester Research, as the company's first Chief Marketing and Strategy Officer. It also appointed Ted Crouch as VP of Engineering. More

Blogs Under the Spotlight

Media measurement specialist Cymfony has launched Orchestra, a market intelligence dashboard application that integrates data from mainstream media (MSM) and consumer-generated media (CGM) including blogs. Meanwhile Intelliseek has entered into an agreement to provide AOL with daily blog data and trend analysis from its BlogPulse search engine. More

Funds Boost Cymfony Into 'Blogosphere'

US agency Cymfony has secured $7 million venture capital to expand its business intelligence products. In particular, it hopes to focus on tracking brands and businesses across 'consumer-created' online media such as blogs and message boards. More

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