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US-based word-of-mouth (WOM) research and consulting firm Keller Fay has launched a tool called 'TotalSocial for TV', tracking consumer / viewer conversations about primetime TV shows. More
Full service agency Morpace and influencer marketing specialist Keller Fay Group have partnered to offer word of mouth (WOM) advocacy and influencer research and consulting services to clients in the automotive sector. More
Canada-based social media analyst Engagement Labs has completed the acquisition of Word-of-Mouth specialist Keller Fay Group, for an undisclosed amount. More
UK newspaper The Guardian teamed up with word-of-mouth (WOM) consulting firm Keller Fay to assess conversations taking place about the UK's 2015 general election. More
Analytic Partners has teamed up with social media consultancy Converseon and word of mouth (WoM) research firm Keller Fay Group to launch a new solution called Integrated Social Exploration Modeling (ISEM), combining on- and off-line data and marketing mix modeling to assess the value of WoM. More
In the US, word-of-mouth consulting firm Keller Fay Group has appointed former ABI Research exec Tommy Crawford as Vice President of New Business and Development, and former NM Incite analyst Matt Phillips as an Account Director. More
Magazine ratings provider GfK MRI and word-of-mouth consulting firm Keller Fay Group have combined data from their syndicated research databases to form a new product called TalkTrack/GfK MRI Data Fusion. More
US-based word-of-mouth (WOM) research and consulting firm Keller Fay has officially rolled out its TalkTrack study in the UK, to continuously measure both offline and online word-of-mouth feedback. More
US-based word-of-mouth (WOM) research and consulting firm Keller Fay has opened a UK office in London, and appointed GfK NOP veteran Steve Thomson to spearhead its introduction to Europe. More
Word-of-mouth research and consulting firm Keller Fay is to roll out its proprietary TalkTrack panel in the UK, following its launch in the US in 2006. More
The simple phrase 'Word of Mouth' covers a very wide variety of activities, according to a new report from the US-based Keller Fay Group – and marketers who restrict their definition of it to one kind or another are missing a trick. More
New research from the Keller Fay Group in the USA this week claims to have identified the top ten word-of-mouth brands. Number one on the 'Word of Mouth All-Stars' list is Toyota, followed by Wal-Mart, Honda and Apple/iPod. More
The Keller Fay Group has added Jon Berry, previously of GfK NOP, to its rapidly growing team. Berry will be a Senior Vice President and lead analyst for TalkTrack(TM), the recently launched proprietary word of mouth tracking system. More
The Word of Mouth Marketing Association (WOMMA) has elected its first Board of Directors, with researchers well-represented. They include Laurent Flores, CEO of crmmetrix; Ed Keller, CEO of The Keller Fay Group; and Pete Blackshaw, CMO of Nielsen BuzzMetrics. More
Ed Keller, CEO of the Keller Fay Group and author of 'The Influentials', has joined the board of word-of-mouth specialist Bazaarvoice Inc. More
American consumers mention specific brands, on average, 56 times in their week's conversation, according to new findings from The Keller Fay Group. Perhaps surprisingly, nearly two-thirds (62%) of it is positive, and less than 1 in 10 conversations feature negative discussion of products. More
In the USA the Keller Fay Group, focused exclusively on word-of-mouth marketing (WOM) and ComBlu, a WOM strategy firm, have announced the formation of a strategic alliance designed to bring integrated WOM offerings to the marketplace. More
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