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In the US, online conversation analyst Bazaarvoice has launched a study called the CGC Index, examining the business impact consumer-generated content (CGC) has on sales, return on investment, and long-term customer loyalty. More
Consumer data analyst Decooda has partnered with online conversation specialist Bazaarvoice, to examine consumer ratings and reviews and provide a more 'rounded' view of profitable customers. More
In the US, a federal judge has ruled that Bazaarvoice's acquisition of PowerReviews, 'its only real commercial competitor', violated antitrust laws. More
Social media analytics specialist Bazaarvoice has launched an R&D center, which will use the firm's audience reach, social content and market data to develop new consumer targeting services. More
CRM software provider Salesforce has laid off around a hundred staff at its Canadian social media measurement company Radian6 and social media marketing agency Buddy Media, a move it describes as eliminating duplicated roles. More
In the US, online conversation specialist Bazaarvoice has partnered with consulting firm Booz & Company to launch the 'Digital Customer Centricity Profiler', a 10-minute survey designed to help companies gauge how well they are using and learning from their digital data. More
Austin, TX-based online conversation specialist Bazaarvoice is to acquire San Francisco-based PowerReviews, which provides a social media platform for ratings and reviews, for around $152m in cash and stock. More
US-based word-of-mouth specialist Bazaarvoice has announced it is to launch an initial public offering (IPO) of approximately 9.4 million shares, 9 million of which will have a target price range of between $8 and $10, with a further 484,000 offered by existing shareholders. More
Austin, TX-based online conversation specialist Bazaarvoice and social media software firm Buddy Media have formed a partnership and launched its first product, a 'social application, or sapplet' to help brands integrate online customer conversations in their social media campaigns. More
US-based word-of-mouth specialist Bazaarvoice has relocated Chief Client Officer Mark Riggs to London, where he has taken up the post of General Manager for Europe, tasked with raising the profile of the company's solutions across the continent. More
Multinational directories giant Yell Group has partnered with word-of-mouth agency Bazaarvoice to provide its more than 1.3 million advertisers with analysis of online customer conversations, as well as insights about online consumer sentiment and behaviour. More
In the US, word-of-mouth agency Bazaarvoice is planning to launch a trio of tools to enable brands to engage with, understand and act on consumer conversations. More
In the US, Sam Decker, the former CMO of word-of-mouth agency Bazaarvoice, has co-founded a firm that helps consumer brands use real-time conversations, commentary and insights culled from millions of social media activities taking place around the globe. More
US word-of-mouth specialist Bazaarvoice has launched a solution that enables marketers to measure ROI for spend on social media, linking it to revenue and bottom line. More
In the US, Nielsen has partnered with word of mouth (WOM) specialist Bazaarvoice to integrate the latter's consumer ratings and reviews into its BuzzMetrics dashboard. More
US word of mouth (WOM) specialist Bazaarvoice has expanded its corporate headquarters to accommodate its current operations and meet its future growth plans. More
US word of mouth (WOM) specialist Bazaarvoice has rolled out a solution that helps companies plug into social networks to help optimize the user experience on eCommerce and brand sites. More
US word of mouth (WOM) specialist Bazaarvoice has introduced a new social navigation tool to assist to clients' product merchandising and advertising strategies. More
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