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Digital ad solutions firm Rocket Fuel Inc. is to acquire New York-based online audience targeting firm [x+1] for a neat $100m in cash plus 5.4m shares of its own common stock, valuing the deal at around $230m. Rocket Fuel also reported second quarter revenue up 70% year-on-year to $92.6m. More
New York-based online audience targeting firm [x+1] has acquired mobile media, marketing and analytics technology specialist WDA. Terms of the deal were not disclosed. More
New York-based online audience targeting firm [x+1] has signed a new $17m debt facility with Ares Capital Corporation, and says it will use the funds to further its growth strategy including targeted acquisitions and overall market expansion. More
New York-based online audience targeting firm [x+1] has acquired tag management company UberTags, in order to expand its Origin data management platform (DMP). Terms of the deal were not disclosed. More
In the US, online audience targeting firm [x+1] has appointed SymphonyIRI veteran Bill Sears for the new position of Vice President of Solution Architecture. More
Digital marketing specialist [x+1] has appointed digital marketing veteran Peter Massey as President and COO, effective immediately. Massey has served as CFO of WPP agencies JWT and Ogilvy & Mather for the last five years. More
In New York, Bill Seely has returned to behavioural targeting specialist [x+1] as Vice President of Analytics, after a three year break during which he held senior roles at companies such as Publicis Modem. More
US-based behavioral targeting specialist [x+1] has partnered with analytics firm MarketShare to help marketers optimise their mix of offline and online media. More
US-based behavioral targeting firm [x+1] has closed a $10m Series B funding round, which will be used to support the growth of its digital marketing strategy. More
Online targeting specialist [x+1] has announced a partnership with ad effectiveness measurement firm KN Dimestore, to offer marketers the ability to adjust offers and media based in real-time according to consumer feedback. More
In the US, predictive marketing solutions firm [x+1] has secured a $10m loan to fund future growth strategy and initiatives. More
Online targeting firm [x+1] has hired Mike Dillon, former Vice President of Brand Activation Marketing at Pepsi Cola North America, as VP of Sales for its digital optimization platform CPG Connect. The company has also promoted Dave Pollet to VP of Sales and announced other senior appointments. More
Retail market intelligence giant IRI (Information Resources, Inc.) has enhanced its Consumer and Shopper Insights platforms with a series of new digital media solutions. Partners including [x+1] and Dynamic Logic have already announced new offers based on the technology. More
Behavioral targeting firm [x+1] has introduced an updated version of its Site+1 web site targeting and personalization technology, which features audience segmentation modeling. More
US-based behavioral marketing firm x+1 has secured $2m in a second round of funding, adding to the $16m it raised last year in a deal led by Advanced Technology Ventures. More
Predictive marketing specialist [x+1] and marketing optimization firm Coremetrics have announced a partnership to offer improved display ad targeting using robust web analytics data. More
A new version of [x+1]'s Site+1, an Internet predictive marketing solution, will be released in the first quarter of 2009. The tool allows companies to automatically personalise online content on a continuous basis. More
US predictive marketing firm [x+1] has updated its Predictive Optimization Engine (POE), which automatically captures and models data about web site visitors and then tailors offers and content on the web site accordingly. More
Predictive marketing agency [x+1] has appointed three senior directors from Synovate company Marketing Management Analytics (MMA): Trey Jackson as Director of Technology, Todd Lipton as Director of Analytics, and Mark Williams as Director of Database Engineering. More
In New York, behavioral marketing firm x+1 has hired former Marketing Management Analytics (MMA) Co-President & Chief Client Officer John Nardone as its new CEO; overseeing all company operations including product development and client relationships. More
Jamie Brown More
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