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One in Six US Households Ditch Landlines for Mobiles

A study by Nielsen Mobile has shown that 20 million US households (c.17%) are without landlines and rely solely on mobile phones for their home telecommunications. More

Nielsen / MRI To Measure Mobile Media Behavior

Nielsen Mobile and Mediamark Research & Intelligence (MRI) have jointly launched a database of consumers' mobile and offline media usage, that will allow mobile media companies and advertisers to better target audiences with their mobile campaigns. More

ABI Hires Nielsen Mobile's Burden

New York-based tech market research firm ABI Research has appointed mobile devices specialist Kevin Burden to the newly created position of Research Director, Mobile Devices. More

Nielsen Mobile Expands European Reach

Nielsen has expanded its telecom and mobile research division Nielsen Mobile, with the establishment of operations in the UK, Germany, France, Italy, Spain, Sweden and Russia. The firm plans additional expansion throughout Europe later this year. More

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