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San Francisco-based audience measurement and digital advertising firm Quantcast has opened an office in Austin, Texas. More
San Francisco-based online ratings firm Quantcast has acquired Stockholm-based digital ad agency Ad Performance - for an undisclosed sum - and has opened a new office in Milan, Italy. More
San Francisco-based audience measurement and digital ad firm Quantcast has acquired London company Struq, a specialist in personalisation and cross-device retargeting, for an undisclosed sum. More
San Francisco-based audience measurement and digital advertising technology firm Quantcast has appointed former Google exec Adrian D'Souza as Vice President of Operations. More
San Francisco-based audience measurement and digital advertising firm Quantcast has promoted former Yahoo! exec Matt White to Managing Director of its UK operation, replacing Phil Macauley who has moved up to the position of EMEA MD. More
San Francisco-based online ratings firm Quantcast has added a new feature, Audience Interests, to its Quantcast Measure product, making it 'the first free measurement tool to provide mobile app publishers with detailed insight into their audience's Web browsing behavior'. More
San Francisco-based Internet ratings firm Quantcast has introduced an app to provide insights into cross-platform usage by digital audiences. More
San Francisco-based audience measurement and digital advertising firm Quantcast has opened a new EMEA Operations Centre in Dublin, Ireland, to support the expansion of the firm's advertising business across Europe. More
Internet ratings firm Quantcast has acquired MakeGood Software, which specializes in the reconciliation and reporting of data from digital ad campaigns. Terms of the deal were not disclosed. More
US web metrics firm Quantcast has secured a further $8m in funding, adding to the $27.5m in series C financing it raised this time last year to support the roll out of its 'Quantcast Media Program' online ad targeting platform. More
US web metrics firm Quantcast has appointed former Google product manager Jag Duggal as Vice President, Product Management. More
Research Now has this week launched an online campaign measurement product, ADimension, which combines its global opinion panels with Quantcast's measurement tech to create what the firm calls 'a superior, sustainable, permission-based measurement methodology' for campaign evaluation. More
Web metrics company Quantcast and software firm Clearspring have agreed to pay $2.4 million to settle class-action lawsuits claiming they used Flash cookies to track web users without their permission. Separately, online privacy faces a new threat, 'history sniffing'. More
In the US, digital video recorder (DVR) solutions provider TiVo has begun a recruitment drive to increase the size of its Power||Watch consumer panel from 25,000 to 100,000 households. More
US web audience measurement specialist Quantcast has received accreditation from industry ratings watchdog the Media Rating Council (MRC) for its syndicated online traffic measurement service, and says it is the 'first and only' firm to have received this endorsement. More
US-based web audience measurement specialist Quantcast has expanded into Europe, and appointed former Yahoo! Director Philip Macauley to spearhead the venture as UK Managing Director. More
Web audience measurement firm Quantcast has announced the availability of a localised version of its free service 'for every country around the globe'. More
Online entertainment provider MTV Networks (MTVN) has partnered with Internet research company Quantcast to offer advertisers more in-depth targeted audience data across its web properties. More
Internet ratings firm Quantcast has received $27.5m in series C financing, which it plans to use to support the roll out of its 'Quantcast Media Program' online ad targeting platform. More
Internet ratings firm Quantcast has stopped using a system which resurrects traditional browser cookies after users have deleted them. More
Reports in the press claim that web analytics firm Quantcast is attempting to raise $50m in third round funding, which it will use to develop services beyond its current remit. More
Digital video recorder (DVR) services provider TiVo and Internet ratings firm Quantcast have partnered to provide advertisers and media firms with an audience analysis service for evaluating the correlation between TV viewership and online activity. More
In New York, Internet ratings firm Quantcast has appointed TS Kelly to lead its media research and measurement initiatives. Most recently, he was SVP Director of Global Research for Havas Digital. More
In the US, Internet ratings firm Quantcast has introduced a new audience measurement solution which combines cookie-based traffic counts with people-based audience estimates for millions of its quantified web properties. More
In the US, Internet ratings firm Quantcast has applied to the Media Rating Council (MRC) for accreditation of its online metrics and analytics services. Assessment will commence this summer. More
US-based Internet ratings firm Quantcast is beta testing a new audience tool that allows users to search for web sites with selected readership demographics. More
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