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US brain research specialist Nielsen NeuroFocus has announced a new technique called Neuro-Compression, developed in response to a requirement from CBS TV to find out if a 30-second ad can be cut in half without losing some of its powers of persuasion. More
Nielsen has announced the launch of its NeuroFocus testing laboratories in China, citing 'huge opportunities for businesses to tap into the unmet demands' of consumers as the economy shifts its focus towards them. More
After a week of silence from all the involved parties, Nielsen announced yesterday that it had acquired 100% of brain research specialist NeuroFocus Inc., and confirmed that founder and Chief Executive Officer Dr. A.K. Pradeep will continue to lead it. More
Nielsen has agreed to acquire the remainder of neuromarketing firm NeuroFocus, to fend off a bid from marcoms giant WPP, according to a report in MediaDailyNews. More
Neurofocus has announced Mynd, a new wireless and dry contact headset for measuring the brainwaves of consumers in product stimulation and purchasing environments. More
US-based NeuroFocus is to publish 'NeuroStandards', a set of principles for conducting EEG-based, full-brain measurements as part of market research studies. More
UK-based magazine New Scientist has reported a 12% increase in newsstand sales for its issue featuring a cover tested by neuromarketing agency NeuroFocus. More
New Scientist is a publication full of scientific scepticism and not particularly renowned for its love of marketing or market research. So if it says, 'I'm convinced this time there's something in it', we should perhaps listen. MrWeb's Nick Thomas interviews the magazine's Deputy Editor, Graham Lawton. More
US-based neuromarketing agency NeuroFocus has developed the Luxury Perceptual Framework (LPF), to detect consumers' perception of what constitutes 'luxury' in terms of clients' brands, products, packaging, in-store marketing, advertising and customer service. More
NeuroFocus has introduced what it describes as 'breakthrough 3D virtual store technology', to enable companies to test product designs, packaging and entire store layouts in three dimensions. More
In the US, neuromarketing agency NeuroFocus has appointed Nobel Prize laureate and neuroscience expert Dr Eric Kandel to its Advisory Board. More
Neuromarketing firm NeuroFocus has formed a joint venture partnership with Nielsen to roll out its services in Australia. More
Neuromarketing company NeuroFocus has hired Dr. Stephen Genco in the new role of Chief Innovation Officer. He previously founded and was CEO of San Francisco-based neuromarketing firm Lucid Systems. More
Neuromarketing company NeuroFocus has launched a brainwave-based measurement tool to provide CPG companies and design firms with the means to measure consumer response to new package designs. More
Neuromarketing company NeuroFocus has named Dr. Michael Smith, previously President of CorTech Labs, as a Partner in its Consulting Practice. More
In the US, the Advertising Research Foundation (ARF) has announced winners of its 2009 Great Mind Awards, with NeuroFocus CEO Dr Anantha Pradeep taking the top prize for Innovation. More
US-based NeuroFocus has introduced a suite of brainwave-based tools to enhance video game development and players' enjoyment. The firm estimates the tools can shave years off the game development timeline, and many millions in costs. More
US-headquartered neuromarketing research agency NeuroFocus has acquired brainwave measurement specialist Neuroco in the UK, as part of its strategy to expand into Europe. Terms were not disclosed. More
US-based NeuroFocus has appointed cognitive neurophysiologist Dr John Polich as its Director of Global NeuroLab Operations. More
Nielsen's alliance with US ad and brand measurement firm NeuroFocus has been extended into Japan, where the pair will use respondents' brain waves, eye movements and other physical features to study the impact of commercial messages or products on potential customers. More
US neuromarketing research agency NeuroFocus has recruited Michael Smith for its newly created post of EVP for Client Services. More
Nielsen has formed an alliance with neuromarketing research firm NeuroFocus to develop new measurement techniques based on the latest advances in neuroscience. Nielsen CEO David Calhoun becomes a member of the NeuroFocus Board. Details of the investment were not disclosed. More
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