In the US, a judge has ruled that TiVo Research and Analytics cannot seek damages over claims that Kantar Media Audiences stole trade secrets relating to TiVo's audience/shopping data matching solution. More
Personalized entertainment and audience discovery specialist Rovi Corporation is spending around $1.1bn to buy 'next generation TV' and audience analytics firm TiVo. The TiVo name will be retained for the combined corporation. More
TiVo's Tom Rogers is to step down as Chief Executive at the end of January after ten years in the role. He will remain as non-executive Chairman of the Board while the DVR and audience measurement company 'transitions to a new leadership team'. More
Digital TV and DVR pioneer TiVo has announced that its TiVo Research audience measurement division will provide free TV ratings from the first quarter of 2016, in order to 'celebrate' comScore's forthcoming acquisition of Rentrak. More
Media pioneer TiVo Inc. has appointed former Crossbeam Media President and erinMedia co-founder Frank Foster to lead its TiVo Research and Analytics subsidiary. More
Mark Lieberman, co-founder and former CEO of TV analytics firm TRA, has joined TV ad services specialist Viamedia as its new President and Chief Executive Officer. More
DVR and TV viewing data pioneer TiVo Research and Analytics, Inc. (TRA) has extended its two-year relationship with dunnhumbyUSA, signing an exclusive partnership agreement further integrating the firms' grocery purchasing and television audience data. More
In Chicago, Nielsen veteran Sheryl Harkins has joined TiVo Research and Analytics (TRA) - a subsidiary of digital video recorder (DVR) firm TiVo - as Senior Vice President of CPG Sales. More
US media measurement firm TRA, now a subsidiary of DVR pioneer TiVo, has expanded its ad targeting solution by adding access to Tivo's 48,000-strong Power||Watch household panel. The firm says advertisers will now be able to target ads based on consumers' views about what they buy. More
TiVo Research and Analytics - a subsidiary of digital video recorder (DVR) firm TiVo - has added data from Nielsen to the media measurement and analytics services offered by its recently acquired TRA business. More
As reported on DRNO yesterday, digital video recorder (DVR) solutions provider TiVo is to acquire media measurement and analytics firm TRA. The deal is valued at around $20m. More
Digital video recorder (DVR) solutions provider TiVo has acquired media measurement and analytics firm TRA, according to unconfirmed reports. More
US firm TRA has added a new feature to its Media TRAnalytics platform, to enable users to plan TV media schedules based on actual consumer purchase data. More
US media measurement and analytics firm TRA has received its fourth patent - this time for methodology for 'Using Consumer Purchase Behavior for Television Targeting'. More
US media measurement and analytics firm TRA and auto market intelligence provider Experian Automotive are the latest partners to link TV audience data and automotive buying. 'Media TRAnalytics TV Auto Ratings' will automatically match auto registration with TV data at the household level. More
Despite a New York court's rejection of TRA's attempt to block the roll-out of Kantar's RapidView solution on the grounds of patent infringement, TRA has asked the courts to consider a further claim that WPP/Kantar 'improperly used' its trade secrets during development of the tool. More
A New York federal judge has rejected TRA's attempt to block the roll-out of Kantar Media's RapidView media planning tool, which TRA claimed was a direct 'rip-off' of its own Media TRAnalytics tool. More
US media measurement firm TRA has teamed up with retail research specialist dunnhumbyUSA to use the latter's data, expertise, and analytics to extend its Media TRAnalytics TV viewership/shopper purchase matching solution. More
US media measurement and analytics firm TRA has secured a patent for using anonymous consumer purchase behavior data to target television and other ads. The firm is currently involved in a legal row with WPP over alleged infringement of another patent. More
A US judge has ordered media measurement firm TRA and WPP to settle their differences through mediation, following their row over alleged patent infringement. More
In the US, media measurement and analytics firm TRA has filed a counterclaim to WPP's recent lawsuit, started over claims that Kantar Media Audiences' RapidView product 'rips off' TRA's Media TRAnalytics solution. More
Marcoms giant WPP has filed a lawsuit against media measurement and analytics firm TRA, reportedly over claims by the latter that its Media TRAnalytics tool has been 'ripped off' by WPP subsidiary Kantar Media Audiences. More
US media measurement specialist TRA and ad agency platform MediaBank have signed a deal to enable the latter's ad agency and media buying clients to match TV planning directly to actual purchase data. More
In the US, media measurement and analytics firm TRA has hired former Arbitron sales leader Pierre Bouvard as SVP of Media Sales. The company has also appointed Kelly Mead and Susan Cuccinello as Vice Presidents. More
US media measurement firm TRA has introduced a daily service which details the impact of TV campaigns on actual consumer purchase behavior. More
In the US, media measurement firm TRA has expanded its partnership with data giant Experian, to add auto sales data to its TV ad matching solution. More
In New York, media measurement firm TRA has appointed three media and technology executives to help expand its client relationships. The firm has also added media economist Jack Myers to its Advisory Board. More
In New York, media measurement firm TRA has signed an agreement to license technology from marketing ROI specialist Media Trust, in order to enhance its Media TRAnalytics system, which matches household TV consumption and purchase data. More
US-based media measurement firm TRA has been granted a US patent for its Media TRAnalytics platform, which helps TV networks, agencies and advertisers match the ads households receive with the products they buy. More
US-based media measurement firm TRA has received a $10m injection of funds from Intel Capital, the global investment wing of the giant chip maker. The series-C round also includes $8.2m from other companies including existing investors Arbitron and WPP. More
Media measurement and analytics firm TRA, Inc. has signed up MTV Networks for its Media TRAnalytics ad effectiveness solution; and has announced that it now has one year's worth of national singlesource data available for clients. More
In the US, television audience measurement firm TRA, Inc. has concluded a deal with WPP's GroupM, which will use its Media TRAnalytics® to plan, buy and evaluate advertising effectiveness. More
The recently launched Coalition for Innovative Media Measurement (CIMM) is to make digital set-top-box data (STB) its first priority, following a recent meeting held with audience measurement leaders. More
The recently formed Coalition for Innovative Media Measurement (CIMM) will be hosting a meeting with Nielsen, Rentrak, TiVo, TRA and TNS to discuss how the firms can work with the coalition to foster set-top box data research innovation. More
In New York, media market research firm TRA Inc has appointed Bob Meyers as President and Chief Operating Officer, to focus on reinforcing and growing its relationships with broadcast and cable networks. More
In New York, media research company TRA has upgraded its Media TRAnalytics ad matching tool, to include a web-based solution which recommends TV campaigns based on the link between TV program audiences and the products and brands they actually buy. More
Groundbreaking media researcher TRA has raised $13.5m in funding, led by ratings giant Arbitron and with participation from current investors WPP and Kodiak Venture Partners. More
Advertising ROI specialist TRA has announced the appointment of Andrea Mezzasalma to its Advisory Board. Formerly Global Sector Head of TNS Media Research, Mezzasalma will provide expertise in the areas of strategic corporate initiatives and global partnerships. More
Advertising ROI pioneer TRA, Inc. has announced additions to its executive team and advisory board. Among them, media industry veteran Steve Walsh joins as Senior VP of Sales, and former IRI exec Frank Lizza joins as Vice President of Services. More
Ground-breaking US-based media ROI measurement firm TRA has announced a database of 370,000 US homes, and the signing up of Discovery Communications as a client. More
Digital video recorder (DVR) pioneer TiVo has partnered with media marketing research firm TRA to develop an ad research system that gauges how consumers makes household purchasing decisions based on ad exposure. More
Groundbreaking New York-based media research firm TRA (True ROI Accountability for Media) has appointed James O'Hara as EVP of Sales. More
MediaVest has become the first media agency to sign up for MR firm TRA's recently launched service, which matches viewing data from digital set-top-boxes with offline shopping behaviour data provided by loyalty cards scanned at grocery checkout counters. More
Arbitron and Nielsen have ditched development of 'Project Apollo', their much-vaunted scheme to give a better understanding of the link between consumer exposure to advertising through multiple media and shopping / purchasing behaviour. More
US firm TRA, Inc. has today unveiled a system for measuring and reporting 'True ROI Accountability' for advertising spend. The firm plans to match ads actually received with products actually bought for a massive 1,000,000 plus US households. More
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