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Behavioural ad targeting and technology specialist Phorm is to cease trading, having been unable to secure the additional equity and/or debt funding it needed to continue operating. In almost a decade, the company has run up debts of more than $300m. More
Behavioural ad targeting and technology specialist Phorm has had its shares temporarily suspended from trading on the AIM stock market, after the firm failed to re-pay a short-term loan agreement. More
Behavioural ad targeting and technology specialist Phorm has been awarded TRUSTe certification across all its online properties, eight years after facing a lawsuit for using customers' data without their permission. More
Ad software firm Phorm has partnered with behavioural targeting specialist Insomnis to develop a new service called 'Hover Rate', telling advertisers how many Internet users have hovered their cursor over, but not clicked on, their display ads. More
ISP-level ad targeting company Phorm has announced change at the top as it enters a new phase in its development. Out goes company founder and long-time CEO Kent Ertugrul, along with CFO Andy Croxson, and in comes former Arbitron exec Timothy Todd Smith as the new Chief Exec. More
Ad targeting firm Phorm in its accounts for 2014 has once again reported a colossal operating loss - this time $37.9m (2013: $35.1m) - and tiny revenues of $351k (2013: $280k). The company has closed its operation in Turkey to focus on China, the US - and Russia where some revenue is now arriving. More
Brazil's Justice Ministry has rebuked the country's largest telecoms company Oi and fined it $1.6m for tracking and targeting-related privacy violations. It's apparently a 'first-of-its-kind' for the country, but it's eerily reminiscent of the first time we heard the name of Oi's partner company, Phorm. More
Online ad personalisation specialist Phorm has published audited final results for the year ended 31st December 2013, showing another massive operating loss, this time $35.1m dollars on turnover of just $280k. More
Ad personalisation specialist Phorm is aiming to raise £10m through the placement of around 91m new ordinary shares, at a price of eleven pence each. More
Ad personalisation specialist Phorm has signed a Memorandum of Understanding with China Telecom, establishing it as the giant company's preferred strategic partner in the field of big data technology and advertising operations. More
In a trading update, ad targeting provider Phorm has announced the commercial launch of its operations in China, as well as an expansion of its services in Turkey with launches with another five ISPs. More
Online ad targeting specialist Phorm has placed 100 million new ordinary shares on the London Stock Exchange AIM market, in order to raise £10m for 'general working capital purposes'. More
Online ad targeting specialist Phorm has officially launched operations in mainland China, and says it is already averaging 4.3 million users per day. More
ISP-level ad targeting pioneer Phorm has announced 'strong sustained growth in revenue and other KPIs', based on its Turkish operations. More
Online ad targeting specialist Phorm has raised £3m in funds through the placement of convertible secured loan notes - with £1.5m available immediately, and the balance payable once the company's Turkish operations become profitable. More
Online ad targeting specialist Phorm has welcomed new behavioural advertising laws introduced by the Turkish regulator, which it says 'reduce unfair competition' while having little effect on its business in the country it hopes will finally bring it a profit. More
Ad targeting company Phorm has continued its cash burn in the first six months of 2012, again making little revenue, but says its Turkish operation is performing sufficiently well to at last make the group 'profitable during the next financial year'. More
Online ad targeting company Phorm is to raise £7m ($10.8m) to fund its expansion in Turkey, announced on DRNO in July; and says impressive numbers have already opted into its operation there. More
Online ad targeting provider Phorm has announced the launch of commercial operations in Turkey, following an agreement with Turkish ISP TTNET. More
Behavioural ad targeting company Phorm has reported another large operating loss, with revenues for 2011 not taking off as expected, but says it believes that 'it will become increasingly clear to investors that the long wait for revenues will have been worthwhile.' More
Behavioural ad tech company Phorm is planning to raise £20m in return for a 20% equity stake in its new operating subsidiary in China. The firm has also announced its intention to relocate its holding company from Delaware in the US, to Singapore. More
The European Commission (EC) has dropped its legal action against the UK Government, over the latter's decision not to prosecute behavioural ad technology firm Phorm for breach of EU data protection and privacy rules. More
Online ad targeting company Phorm has arranged a £30m equity placing with institutional and other investors including its existing NED Mark Schneider. The funds will enable it to repay earlier borrowing and to proceed with its fledgling businesses in a number of countries. More
Behavioural ad targeting specialist Phorm has announced interim results for the six month period ended 30 June 2011. The firm continues to burn cash at the rate of more than $2m a month but reports promising results from its operations in Brazil and now Romania. More
Online ad targeting technology company Phorm has announced the launch in Romania of both its Discovery personalization engine and the Open Internet Exchange (OIX) advertising marketplace. More
Behavioral advertising company Phorm yesterday reported an operating loss of $27.9m for the year ended December 2010. The company reported zero revenue for the period but says this will change in the current financial year. More
In the UK, the Crown Prosecution Service (CPS) has dropped its investigation into 'phone giant BT's trials of Phorm software, which it used in 2007 to serve personalised ads to tens of thousands of customers without their consent. More
Behavioural targeting pioneer Phorm has raised a further £10m in funds via a placing of convertible secured loan notes with new and existing investors; and says initial results from its first Brazilian paid campaigns are promising. More
In the UK, the Crown Prosecution Service (CPS) has again deferred its decision on whether or not to charge Phorm and BT over the trial of tracking technology in 2006-7. More
Behavioural targeting firm Phorm has posted a loss before tax of $15.7m (£9.8m) in the six months to the end of June, and is still using up cash reserves at $1.8m a month; but reports better than expected opt-in rates in Brazil, where its offer is nearing commercial launch. More
Ad targeting firm Phorm says it is making good progress in Brazil, serving its first ads to opted-in customers of national ISP Oi, signing agreements with a number of large publishers and partner web sites, and beginning a trial of its Navegador product with phone company Telefonica. More
Behavioural ad targeting firm Phorm has placed 1,176,000 new common shares on the AIM market of the London Stock Exchange, in a bid to raise around $3m, which it plans to use to expand its service in Brazil and other future markets. More
Behavioural ad targeting company Phorm has reported a 40% drop in operating loss to $29.7m from $49.8m last year, following positive foreign exchange caused by the appreciation of the US dollar against sterling. More
In the UK, the Crown Prosecution Service (CPS) is investigating if it has a case to take BT to court over its trials of Phorm software, which it used in 2007 to serve personalised ads to tens of thousands of customers without their consent. More
Embattled behavioural ad targeting company Phorm has launched its Open Internet Exchange (OIX) platform and its Web Discover tool in Brazil, where it claims to have already generated R$10m (US $5.6m) of pre-booked ad revenue. More
The UK government has missed its deadline for a response to the EC over Internet privacy concerns arising from the Phorm / BT ad targeting controversy. More
Behavioural ad targeting company Phorm has reported a $15m pre-tax loss for the first half of the year; down from $25.6m in the same period last year. Separately, Chief Technology Officer Stratis Scleparis has announced he is leaving the firm. More
In the UK, Nationwide Building Society is the latest firm to bar the tracking of its site visitors by Phorm's controversial online behavioural targeting software. Nationwide joins other high profile firms including Amazon and Wikipedia. More
In the UK, BT has dropped its arrangement with behavioural ad targeting company Phorm, citing the need to divert investment to meet its public commitment to developing next generation broadband and television services. More
Behavioural ad technology company Phorm has posted an operating loss of $49.8m (2007: $32.8m) for the year ended 31 December 2008, and a further $19.7m for the first six months of 2009. More
Behavioural ad technology firm Phorm has sold 19.4% of its shares to institutional investors, in order to raise around £15m. It will use the money to continue the implementation of its service in the UK and Korean markets. More
Behavioural ad specialist Phorm has launched a new patent-pending widget that personalises users' web site visits. The software highlights content which it recognises as being of interest to the visitor from their previous web-surfing history. More
Key personnel from behavioural targeting firm NebuAd, which ceased trading on Friday, are launching a new UK-based company called 'Insight Ready', according to reports. More
In the US, behavioral targeting firm NebuAd has ceased trading, following legal problems. The firm was sued last autumn and questions asked in Congress concerning its purchase of information about web users, without their permission. More
In the UK, the All-Party Parliamentary Group on Communication (APPGC) has launched an investigation into developing areas of Internet practice including behavioural targeting and online privacy. The BBC and AT&T have also been in the news for behavioural targeting activity. More
Britain's advertisers have called on the European Commission to cancel its legal challenge over the UK government's policy on behavioural targeting technology, via trade association the ISBA. More
The European Commission has launched legal action against the UK Government, over its failure to force behavioural ad technology firm Phorm to comply with EU data protection and privacy rules. More
Ad targeting software company Phorm has announced the beginning of a market trial with KT, Korea's biggest Internet service provider (ISP); the opening of an office in Seoul; and the appointment of Daniel Park as CEO of Phorm Korea. More
In the UK, phone giant BT is still being questioned about its use of customers' data without their permission, during a trial of Phorm's online ad targeting platform 'Webwise' back in 2006. More
Online ad targeting provider Phorm has announced that UK CEO Hugo Drayton and UK CFO Lynne Millar are leaving the company, while Nan Richards and Andrew Croxson join in senior roles and Nick Barnett is promoted. More
Ad targeting software company Phorm has announced the conclusion of its trial with ISP partner BT, and says that subject to a successful evaluation, the UK telecoms giant 'expects to move towards deployment'. More
Controversial Internet ad targeting company Phorm has announced several changes in the composition of its Board, including the appointment of Norman Lamont, Britain's Chancellor of the Exchequer from 1990 to 1993. Three others join the board; four people leave citing differences of opinion with the CEO. More
UK mobile and broadband provider Orange has pulled out of plans to use behavioural targeting firm Phorm's controversial targeted ad technology, because of concerns about customer privacy. More
The UK Department for Business, Enterprise & Regulatory Reform (BERR) has OK'd the use of Phorm's controversial user-behaviour ad-serving technology, stating that the system does not break EU data protection laws so long as users are given an easy option to opt-out. More
Behavioural targeting and browser tracking remain hot topics. This week saw a US lawmaker quizzing Google on data security issues relating to its takeover of DoubleClick; it also saw the launch of software which runs interference with trackers like Phorm by random background web surfing. More
UK 'phone giant BT is facing a possible lawsuit after it admitted using business customers' data without permission, in a trial run for 'Webwise' software from analytics and ad-serving company Phorm. Others including Webfather Tim Berners-Lee have been joining the privacy debate. More
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